CRM Specialist, AI-first (HCM)

Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning "we should use AI for this" into flows that actually run - smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team; you get to shape how we build it.
About The Role
Have you already used AI to do real marketing work - and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.
TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we're deliberately adding. Think of this as an AI-first CRM manager seat: you'll do hands-on newsletter production from day one while pairing marketing know-how with practical AI - content generation, predictive segmentation, personalization, workflow automation - and set the standard for how the team uses it responsibly, with a human always on the last mile.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.
In a nutshell
run hands-on newsletter production and make our CRM smarter with AI - content, segmentation, personalization - setting the standard as you go.
What You Will Do
Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end - this is a working production seat, not only an AI layer on top.
Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments - with a human reviewing the last mile.
Sharpen segmentation. Apply AI and predictive approaches to find the right customers - churn risk, next-best-offer, lifetime value.
Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.
Requirements What we genuinely need. Short list on purpose.
Must have
Typically 2-4 years in CRM, lifecycle or email marketing.
Hands-on, demonstrable experience with agentic AI in a marketing context - content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
Able to judge AI output critically - you know when it's good enough and when it isn't.
Reliable daily overlap with European (CET) hours - our CRM team sits in Riga and Cologne.
Working-level English for a globally distributed team.
Nice to have
Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
Basic data skills (SQL, spreadsheets) for segmentation.
Who We're Looking For
Two short lists. The "probably not a fit" column is on purpose - it makes the first column more credible, and saves both of us time.
Sounds like you?
You've already used AI to do real marketing work, not just experimented.
You like being the person who introduces a new capability to a team.
You're pragmatic - output that ships beats a clever demo.
You keep a human in the loop and can explain why.
Probably not a fit if...
You want a mature AI setup to plug into - here you're building it.
You treat AI output as final without review - we keep humans on the last mile.
You'd rather run classic campaigns than push into new methods.
Time-zone overlap with European colleagues doesn't work for you.
What We Offer The essentials, done properly - plus the parts that matter locally.
Build something new - AI capability from the ground up
Modern AI + CRM stack - internal AI tools + Emarsys
International exposure - globally distributed teams
Local benefits - Health coverage, paid leave & local perks