CRM Team Leader

CÔNG TY TNHH CJ CGV VIỆT NAM

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 16/01/2022

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới

JOB OBJECTIVES:
1. Develop Customer Relationship Management (CRM) strategies:

Build CRM's full year strategy and develop execution plans (establish yearly policy & fetch detail direction, new function innovation)
Ensure CRM's KPI - developing specified promotions/plans to maintain member loyalty & drive direct traffics to the cinemas.
Nurture customer relationship & value through exclusive activities/gift & other events.

2. CRM Campaigns planning:

In charge planning and delivering CRM execution aligning with the CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
Lead full campaign process including: Analysis, Planning, Visuals, Execution & Review (report).
Collaborate with other stakeholders to ensure delivering the execution of CRM campaigns on time with effectiveness.
Development of testing strategies to guarantee the most efficient approach for the loyal customers.
Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.

3. Manage and Control CRM Communication Channels:

SMS: Create content and send SMS to target audience for specific campaigns/promotion.
EDM: Build template and content for specific EDM campaigns; optimize efficiency of EDM campaigns with given budget.
Other Online channels: Manage content related to specific CRM Campaigns on Web/App & SNS (Facebook, Instagram, etc.).

4. Manage, control and analysis Customer Database:

Provide executive analysis for upcoming campaigns or certain requests from other teams.
Suggest direction & strategy based on executive analysis.
Conduct market research/surveys based on current customers to explore new insights/market study.

5. Manage and develop CGV Membership Program:

Yearly propose membership policy.
Monthly and weekly tracking membership performance and proposing directions for improvement as needed.
Nurture customer relationship & value through exclusive activities. and events.
Manage suppliers to produce & deliver membership materials, gifts, etc. to the cinemas on time for specific campaigns.
Build workflow for specific membership campaigns/ promotion and work closely with digital team for smoothly automation running.
Work closely with IT team for system development which directly supports for CRM campaigns.
Maintain effective communication with operation team in regarding to membership program (i.e guideline, policy, POSM & other issues related to customer service).

JOB RESPONSIBILITIES:

Bachelor Degree in Marketing or Business related.
At least 3-4 years' experience at the same position and 5-6 years of experience in CRM functions.
Working experiences in E-commerce, Retail, FMCG, Social/Digital Marketing, Marketing Agencies is a plus.
Working experience in CRM system, CRM analysis, membership management and customer marketing.
Highly detail oriented with good organizational skills.
Independent, self-motivated with excellent interpersonal and communication skills.
Willingness to learn in a fast-moving environment.
Good command of English.

Thông tin chung

Ngày hết hạn: 16/01/2022
Thu nhập: Thỏa thuận

Giới thiệu công ty Xem trang công ty

CGV là một trong năm Cụm Rạp Chiếu Phim lớn nhất toàn cầu và CGV Việt Nam là Nhà Phát Hành, nhà quản lý và vận hành Cụm Rạp Chiếu Phim CGV Cinemas lớn nhất tại Việt Nam. Mục tiêu của CGV Việt Nam là trở thành công ty giải trí điển hình, đóng góp cho sự phát triển không ngừng của lĩnh vực điện ảnh Việt Nam nói riêng và công nghiệp văn hóa mang đậm bản sắc Việt Nam nói chung.

CGV Việt Nam hội nhập, hài hòa và góp phần tạo nên khái niệm độc đáo về việc chuyển đổi cụm rạp chiếu phim truyền thống...

Quy mô công ty

Từ 501 - 1000 nhân viên

Chia sẻ: