Digital Marketing Coordinator

Overview:
RMIT Vietnam is looking for a Digital Marketing Coordinator to support the management and optimisation of our digital channels. In this role, you will work with stakeholders across the University to manage website content, improve user experience, and support digital marketing activities.
In line with our current recruitment and selection guidelines, this role is open to Vietnamese candidates only.
Portfolio requirement: Candidates should submit a portfolio demonstrating social media strategy, content planning, channel growth/community engagement and social content, clearly outlining their role and outcomes for selected examples.
Expected start date: at the earliest available opportunity.
WHY JOIN RMIT VIETNAM?
At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.
Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.
WHAT WE OFFER
Competitive remuneration VND package for candidates.
13th month bonus
Private Health insurance for you and your family, plus Personal Accident Insurance
Generous annual leave, sick leave, volunteer leave and public holidays (Christmas and Tet Holidays)
Professional development and career advancement
Access to state-of-the-art facilities and resources
A vibrant and diverse campus life and more!
POSITION SUMMARY The Digital Marketing Coordinator is responsible for managing task requests, content optimisation and publishing for the portfolio and relevant University stakeholders. Digital Marketing Coordinator will advise on content management, best practice web guidelines, implementation of the adobe-marketing suite to improve user experience on RMIT digital assets, web statistics analysis and search engine optimisation under supervision.
It is also this role's responsibility to maintain and update best practice content on the website that is simple, accessible and helps achieve acquisition targets as well as enhance customer experience under supervision.
KEY ACCOUNTABILITIES SUMMARY
Be part of a team of motivated, engaged and professionals who are proactive advisors and deliver outstanding digital support to the university through industry-leading web capability, delivery agility and a team culture.
The Digital Marketing Coordinator is the main point of contact for RMIT web enquiries for public site web publishing enquiries.
Manage, priorities and complete content change requests with management of stakeholder relationships. Manage the work queue and BAU publishing on RMIT public and staff website.
Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
Role model the RMIT values and be an active member of the Web team.
Provide support and guidance to other members of the Web team
Marketing and Content Architecture and Management
Coordinate with internal stakeholders to ensure content quality, relevance and accuracy;
Maintain and improve working processes and Web guidelines;
Provide best-practice advice and training to a range of internal stakeholders;
Participate in the delivery of web projects, new initiatives, supporting key stakeholders across the university.
Coordinate, publish, test and optimise the public website content to improve user experience and ensure that content remains up to date.
Develop new marketing content whilst following RMIT guidelines and policies; digital best practices, digital accessibility, information architecture, as well as user and customer experience digital best practices.
Continuously suggest marketing content improvement based on customer insights;
Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
Improve RMIT Vietnam website for Search Engine Optimisation.
Assist with performance marketing and event team landing page builds and optimisation for paid campaigns.
Project management of small web team projects
Monitoring and Evaluation and reporting
Monitor customer journey and measure outcome based on agreed goals and KPIs;
Produce concise analytical reports, and advise of new approaches to enhance customer experience through RMIT Vietnam Website;
Provide data insight to optimize online promotion activities and campaign performance;
Provide other support as defined by the Marketing Web Manager.
KEY SELECTION CRITERIA
Tertiary qualification in relevant disciplines and/or relevant work experience.
Experience in content authoring, editing and publishing (knowledge of accessibility, usability, writing for web guidelines, SEO and technical issues is well-regarded).
Experience with content management systems (AEM preferred but not essential)
Demonstrated experience in digital editing and web publishing (including knowledge of SEO, analytics, writing for web principles, accessibility, usability and technical issues)
Experience building and maintaining effective and productive stakeholder relationships
Demonstrated experience in understanding and reporting on site performance and analytics
Demonstrated ability to apply policies, procedures and systems.
Demonstrated experience in coordination of digital projects and campaigns including planning, communication, implementation, evaluation, and reporting.
Demonstrated ability to work independently as well as in a team environment to achieve objectives within complex organisational structures.
Understanding of digital planning, delivery and measurement that contributed to organisational objectives.
Understanding of new media and digital technology to improve outcomes.
Appointment to this position is subject to passing mandatory check.
Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.
For full details of the accountability, please refer to the Job Description.
HOW TO APPLY To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.
Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.
Compliance Requirements
All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit.
English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.0 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines).
Further guidance will be provided during the recruitment process.
RMIT UNIVERSITY COMMITMENT
RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students.
Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.
IMPORTANT NOTICE:
Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
For any questions or support, feel free to reach out to our Talent Acquisition team at [protected info]
Applications Close:
18 thg 10 2026 11.59 pmRMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community. As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.
[protected info]