Digital Marketing Executive Full-Time 2024

Mô tả công việc
As a Digital Marketing Executive at a Game Publishing Studio, you are responsible for the performance and success of paid advertising campaigns across various platforms by leveraging user insights accurately, including:
Plan and manage the performance of both Branding and User Acquisition campaigns on paid channels such as Facebook, Google, TikTok, Apple Store, and other ads platforms.
Research and analyze the possibilities of the market as well as the potential of ads platforms.
Work closely with vendors/other ads networks to plan and optimize the campaigns.
Work closely with other functional teams (Marketing, Social, Operation), discuss and determine the appropriate Digital Marketing path to operate the big plan/campaign effectively.
Monitor, analyze, and report digital campaigns with analytics tools and internal tracking.
Any other responsibilities assigned by the line manager.
Yêu cầu
At least 1 year of working experience with proven success in Digital Marketing, specializing in Facebook Ads, Google Ads, TikTok Ads, and Apple Search ads, mainly in the area of User Acquisition.
Have knowledge/experience in data analysis, strategic/tactical planning, and problem solving.
Able to work under high pressure, independently in a fast-paced environment.
Have a sense of responsibility, preciseness, diligence, ownership, and learning agility.
Have in-app marketing experience and are familiar with the MMP tool (Appsflyer/Adjust/Singular).
Fluent in English.
Understand and passion for the mobile gaming industry is a big plus.
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