Digital Marketing Executive (Performance)

Role Summary:The Digital Marketing Executive will be responsible for implementing and managing digital marketing campaigns to promote VUS (Vietnam USA Society English Centers). This includes executing online advertising, managing social media platforms, analyzing digital marketing metrics, and optimizing campaigns to increase engagement and drive enrollments.Key Responsibilities:Campaign Management:Plan and execute digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, etc.).Ensure campaigns are delivered on time and within budget.Content Management:Collaborate with the content team to create engaging and relevant content for digital platforms.Social Media Management:Monitor social media trends and adapt strategies accordingly.SEO and SEM:Implement and optimize search engine marketing (SEM) strategies.Conduct keyword research and apply SEO best practices to improve organic search rankings.Analytics and Reporting:Monitor and analyze digital marketing performance using tools like Google Analytics, Facebook Insights, and others.Prepare regular reports on campaign performance, providing insights and recommendations for improvement.Collaboration:Work closely with the marketing team to align digital campaigns with overall marketing objectives.Coordinate with external vendors and agencies as needed.