Digital Marketing Executive - Professional Audio

1. Overall purpose
Position Yamaha Music Vietnam and Professional Audio branding and increase Yamaha Music professional audio products presence to promote sales through digital marketing channels and effective contents.
Focus mostly on Yamaha Commercial Audio Vietnam.
2. Key responsibilities and duties (Critical responsibilities and skills of this position, listed in order of importance)
• Work closely with internal Digital Marketing team and vendors for creating and managing content as well as media plans to meet objectives for all digital marketing activities and promptly updated and developed as company requirement.
• Plan and monitor the ongoing campaigns on social media for enhancing products knowledge and brand awareness via multi digital channels: Website, Facebook (overseeing YMCA fan page) to deliver mass awareness and increase sales.
• Be actively involved in Market Research, trends updating and analyzing market, price, competitors and customer behaviors to understand customer insights into our products to support for sale control market.
• Well cooperate and consult related sales internally and dealers externally for effective digital marketing campaigns.
• In charge of daily tasks for PA: new products release, SEO contents and campaigns articles.
• Participate in PA Events and work closely with creative vendors for producing all digital marketing/marketing materials sources for PA.
• Reporting all digital activities at the end of month (Facebook, Web, other IMC platforms) and necessary reports requested by line manager.
• Other task assigned by line manager.