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Digital Marketing: Plan and execute comprehensive digital marketing strategies aligned with the company's goals and target audience.
- SEO Blogpost Creation: Produce high-quality blogs with a focus on SEO optimization to improve website visibility and organic traffic.
- Newsletter Management: Execute the creation and distribution of engaging newsletters to keep customers informed and engaged with company updates and announcements.
- Social Media Content Creation: Craft compelling and engaging content across various social media platforms to drive brand awareness and engagement.
- Supplier Engagement: Maintain communication with suppliers to gain insights into their products and align marketing strategies with supplier goals.
- User/Customer Behavior Research: Use data and analytics tools to research and understand user/customer behavior, applying insights to website performance and user experience.
- Collaboration with IT Team: Work closely with the IT team to enhance the website's UI/UX, ensuring a seamless and user-friendly online experience.
- Performance Monitoring: Regularly monitor key metrics through Google Analytics and other tools to evaluate the performance of digital marketing initiatives.
- Expertise in Google Tools: Proficiently use Google Analytics, Google Search Console, Google Tag Manager, and Google Ads to track, analyze, and optimize digital marketing campaigns.
- Keyword Planning and Optimization: Conduct thorough keyword planning for brands and products to attract potential customers effectively through organic and paid search strategies.
- Budget Monitoring and Optimization: Monitor digital marketing budget allocation and constantly optimize Google Ads to maximize ROI and campaign effectiveness.
- Graphic Content Creation: Develop visually appealing graphic content for various digital platforms to enhance brand visibility and engagement.
- Mail Chimp Familiarity: Utilize Mail Chimp for creating and managing email campaigns, ensuring effective communication with the target audience and maximizing engagement.
- Apache Configuration: In-depth, technical knowledge of the Apache web server configurations and redirects will be an added bonus.
A bachelor's degree in Marketing, Business, or related field.
Proven work experience as a Digital
Marketing Executive or similar role.
In-depth understanding of marketing principles and best practices.
Proficiency in using Google Analytics, Google Ads, Google Search Console, and other relevant tools.
Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
Excellent communication and interpersonal skills.
Creative with the ability to generate innovative ideas.
Familiarity with UI/UX principles and their impact on digital marketing.