Digital Marketing Executive

- Digital Marketing: Plan and execute comprehensive digital marketing strategies aligned with the company's goals and target audience.
- SEO Blogpost Creation: Produce high-quality blogs with a focus on SEO optimization to improve website visibility and organic traffic.
- Newsletter Management: Execute the creation and distribution of engaging newsletters to keep customers informed and engaged with company updates and announcements.
- Social Media Content Creation: Craft compelling and engaging content across various social media platforms to drive brand awareness and engagement.
- Supplier Engagement: Maintain communication with suppliers to gain insights into their products and align marketing strategies with supplier goals.
- User/Customer Behavior Research: Use data and analytics tools to research and understand user/customer behavior, applying insights to website performance and user experience.
- Collaboration with IT Team: Work closely with the IT team to enhance the website's UI/UX, ensuring a seamless and user-friendly online experience.
- Performance Monitoring: Regularly monitor key metrics through Google Analytics and other tools to evaluate the performance of digital marketing initiatives.
- Expertise in Google Tools: Proficiently use Google Analytics, Google Search Console, Google Tag Manager, and Google Ads to track, analyze, and optimize digital marketing campaigns.
- Keyword Planning and Optimization: Conduct thorough keyword planning for brands and products to attract potential customers effectively through organic and paid search strategies.
- Budget Monitoring and Optimization: Monitor digital marketing budget allocation and constantly optimize Google Ads to maximize ROI and campaign effectiveness.
- Graphic Content Creation: Develop visually appealing graphic content for various digital platforms to enhance brand visibility and engagement.
- Mail Chimp Familiarity: Utilize Mail Chimp for creating and managing email campaigns, ensuring effective communication with the target audience and maximizing engagement.
- Apache Configuration: In-depth, technical knowledge of the Apache web server configurations and redirects will be an added bonus.