• Forbes Vietnam community engagements: Create and execute branding and acquisition
- strategies for the Forbes Vietnam community to strengthen the community's identity, attract
- more members, and increase lifetime value (LTV).
• Ticket Sales Boost: Conceptualize and execute marketing initiatives to maximize ticket sales
for our events, leveraging digital platforms, strategic advertising, and compelling promotions.
• Subscriber Base Growth: Contribute and implement plan to increase the number ticket buyers
- and subscribers for our magazine through targeted marketing campaigns across various
- channels.
• B2B Marketing Support: Collaborate with the B2B marketing team to develop and execute
campaigns aimed at attracting potential clients and generating leads.
• Landing Page Optimization: Optimize landing pages to maximize conversion rates for
subscription sign-ups and event ticket purchases.
• Email Marketing: Manage and optimize email marketing campaigns to nurture leads, engage
subscribers, and drive conversions.
• Performance Analysis: Track and analyze campaign performance data, providing insights and
recommendations to enhance marketing strategies and tactics.
• New Channel Exploration: Stay updated on emerging marketing channels and technologies to
identify new opportunities for subscriber and ticket sales growth.
• Collaboration: Work closely with cross-functional teams to ensure consistent messaging,
design, and branding across all marketing initiatives.
• Budget Management: Manage marketing budgets effectively, allocating resources to high
performing campaigns and optimizing return on investment.
• Reporting and Communication: Generate regular reports on campaign performance and
- present findings to key stakeholders.
- A bachelor's degree in Marketing, Advertising, Media, Economics or a related field.
- More than 3 year of experience in performance marketing, focus on conversion objective in
Google, Facebook, LinkedIn, TikTok or other ad network for advertising/media.
- Experience in both B2C & B2B marketing and lead generation is highly desirable.
- Proficient in using analytics and tracking tools to measure campaign effectiveness and
optimize performance.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Proficient in Vietnamese and English (both spoken and written)
- Understanding of digital marketing channels, including social media, email marketing, SEO,
SEM, and display advertising is a big plus.
- Project management skills, creative mindset, strong communication and interpersonal skills
- Results-driven attitude and a passion for achieving targets and driving business growth.
