Digital Marketing Executive

Company Description
We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for driving the growth of our members for our community, subscriber base for our magazine, increasing ticket sales for our events, and supporting B2B marketing campaigns to attract potential clients. You will play a pivotal role in planning and executing marketing campaigns, optimizing landing pages, managing email marketing, and analyzing performance data to achieve our goals.
Role Description
Forbes Vietnam community engagements: Create and execute branding and acquisition strategies for the Forbes Vietnam community to strengthen the community's identity, attract more members, and increase lifetime value (LTV).
Ticket Sales Boost: Conceptualize and execute marketing initiatives to maximize ticket sales for our events, leveraging digital platforms, strategic advertising, and compelling promotions.
Subscriber Base Growth: Contribute and implement plan to increase the number ticket buyers and subscribers for our magazine through targeted marketing campaigns across various channels.
B2B Marketing Support: Collaborate with the B2B marketing team to develop and execute campaigns aimed at attracting potential clients and generating leads.
Landing Page Optimization: Optimize landing pages to maximize conversion rates for subscription sign-ups and event ticket purchases.
Email Marketing: Manage and optimize email marketing campaigns to nurture leads, engage subscribers, and drive conversions.
Performance Analysis: Track and analyze campaign performance data, providing insights and recommendations to enhance marketing strategies and tactics.
New Channel Exploration: Stay updated on emerging marketing channels and technologies to identify new opportunities for subscriber and ticket sales growth.
Collaboration: Work closely with cross-functional teams to ensure consistent messaging, design, and branding across all marketing initiatives.
Budget Management: Manage marketing budgets effectively, allocating resources to high performing campaigns and optimizing return on investment.
Reporting and Communication: Generate regular reports on campaign performance and present findings to key stakeholders.
Qualifications
A bachelor's degree in Marketing, Advertising, Media, Economics or a related field.
More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, LinkedIn, TikTok or other ad network for advertising/media.
Experience in both B2C & B2B marketing and lead generation is highly desirable.
Proficient in using analytics and tracking tools to measure campaign effectiveness and optimize performance.
Excellent analytical skills with the ability to interpret data and draw actionable insights.
Proficient in Vietnamese and English (both spoken and written)
Understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and display advertising is a big plus.
Project management skills, creative mindset, strong communication and interpersonal skills
Results-driven attitude and a passion for achieving targets and driving business growth.
Benefits
· Clear opportunities for advancement.
· Equipped with computers and tools for work.
· Social insurance, unemployment insurance, health insurance according to laws.
· 13th month salary.
· Paid leave and holidays, vacations.
Working time: From Monday to morning Saturday (8AM to 5:30PM)
Contact
To apply, please send your CV to [protected info]