Digital Marketing, Junior

Junior Digital Marketing
Ho Chi Minh City • Full-time, On-site
Company Description
AI Hay is Vietnam's leading consumer AI platform with over 30M downloads, serving millions of users everyday who turn to us for instant answers, learning, and discovery in their own language. We're on a mission to make advanced AI feel native to Vietnamese users - fast, relevant, and genuinely useful for everyday life. We are backed by top-tier investors with -$18M raised to date and are building toward becoming the next category-defining AI company out of Southeast Asia.
Role Description
This is a full-time, on-site role for a Junior Digital Marketing professional in Ho Chi Minh City. You will work directly alongside our Senior Growth Marketing lead, getting hands-on with meaningful budgets across two fast-growing AI products. This is a rare opportunity to learn how consumer AI gets scaled in Vietnam and across Southeast Asia.
What you'll do:
Support day-to-day execution and optimization of paid UA campaigns across Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads
Pull and read performance reports from dashboards (GA4, MMP) - track key metrics like CPI, Alive rate, %ask, ask/user, and D1/D7 retention
Assist with creative production for UA campaigns using AI tools (CapCut AI, Canva AI, Seedance, Heygen, Arcade....) - from concept to upload-ready assets
Help monitor attribution data in Adjust - flag discrepancies, verify event tracking, and assist with cohort exports
Support onboarding and re-engagement campaign setups (push notifications, in-app messaging, audience segmentation...)
Maintain automated reporting pipelines and assist with dashboard updates in Looker Studio and Google Sheets
Coordinate with product, design, and content teams to align campaign execution with product releases and seasonal moments
Learn and apply AI tools (Claude, ChatGPT, Gemini) to automate repetitive tasks and improve reporting efficiency
Qualifications
Must-have:
Fluent in Vietnamese; working English for reading reports and tool interfaces
At least 1 year of hands-on experience running paid media campaigns - your CV must clearly state: channels you've worked on, budget scale, and specific products or campaigns
Comfortable setting up, reading, and optimizing campaigns on Meta Ads, Google Ads, and TikTok Ads
Able to read performance dashboards and propose basic optimizations based on data - not just report numbers
Familiar with GA4 and basic app analytics - knows what install, DAU, retention, and funnel mean in practice
Detail-oriented and proactive - able to flag anomalies and escalate issues without waiting to be asked
Good to have:
Exposure to MMP tools (Adjust or AppsFlyer) - even basic familiarity with install attribution and event tracking
Able to produce simple UA creative assets using Canva AI, CapCut AI, or similar tools
Experience with any reporting or automation tool - Looker Studio, Google Sheets formulas, [protected info], or Google Apps Script
Has used AI tools (ChatGPT, Claude, Gemini) in a work context to speed up tasks or analyze data
Prior exposure to app install campaigns or subscription-based product marketing
Curious about business metrics beyond CPC/CPM - willing to learn how CAC, retention, and LTV shape marketing decisions
Why Join Us
Work directly with Head of Growth and Senior Growth Marketing, lead managing $3.9M+ in ad spend - learn by doing, not by watching
Get hands-on with a real UA stack: Meta, Google, TikTok, ASA, Adjust, Looker Studio, [protected info]
Be part of a product that has scaled to 20M+ download and is still growing - now, to multiple markets
Learn how AI tools are applied in real marketing workflows - automation, reporting, creative production
Fast-paced, ownership-driven culture - your work ships and your impact is visible. This is NOT a corporate gig. This is a Startup role in an extremely fast-growing company with multiple product lines. Things will break and will get stressful but we will treat you well & if you can take that and grow with us it will be well worth it :)
Contact
Email: [protected info]
Or share your resume via LinkedIn.