Digital Marketing Manager (US Market)

1. Strategic Marketing Management
- Develop and execute online marketing strategies, including digital, social media, email campaigns, and PR efforts to promote products.
- Ensure all marketing activities meet the company's business targets and performance indicators.
- Regularly evaluate market trends to identify business development opportunities and advise the Board of Directors.
2. Marketing Performance & Reporting
- Standardize and optimize the company's marketing reporting system.
- Prepare weekly, monthly, quarterly, and annual reports on marketing performance.
- Analyze marketing activities and provide actionable insights for improvement.
3. Budget & Resource Management
- Manage the marketing budget to ensure effective utilization of resources in line with the company's strategic goals.
- Recruit, train, and develop a high-performing marketing team.
- Oversee the structure and personnel roadmap for the marketing department.
4. Process & Operations Standardization
- Develop and standardize internal processes, documents, and training materials related to marketing.
- Collaborate with other departments to ensure smooth integration and implementation of marketing activities.
5. Innovation & Market Research
- Test and implement innovative marketing methods and solutions.
- Conduct market research to understand customer needs, propose product improvements, and identify emerging trends.
6. Build team & Development
- Provide training to the marketing team and other departments on professional knowledge, processes, and company culture.
7. Project Management
- Lead special projects and initiatives assigned by the Board of Directors, ensuring timely execution and delivery.