Digital Marketing (Non-Manager)

• Creation and execution of comprehensive marketing strategies & plans across online and offline and campaigns to promote our home Hitachi Product Line in Vietnam. This includes defining target audiences, positioning, messaging, and promotional tactics.
• Lead the planning and execution of new product launches 360 degrees across platforms in collaboration with product & sales and HQ Marketing Teams.
• Manage and strengthen the brand identity of Hitachi, ensuring consistency across all marketing channels and communications.
• Responsible for creating online & offline marketing materials including but not limited to product pages, leaflets, POP's, product stands, social media contents etc.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize ROI inline with company business goals.
• Responsible for media buying activities online & offline.
• Developing Marketing Benchmarks for Vietnam.
• Creating pre/post campaign analysis for marketing investments.
• Managing agencies/vendors and keep good relationship with them.
• Work closely with HQ Brand & digital marketing teams with set guidelines.
• Responsible for managing the marketing team.