Digital Marketing Specialist

Digital Marketing Specialist - Football App
• Utilize your expertise to manage all online marketing channels, including but not limited to social media, SEM, Zalo, GDN, YouTube ads, SEO, and email marketing.
• Develop, implement and manage marketing campaigns to promote the app, focusing on app store optimization (ASO), user acquisition and retention strategies.
• Enhance visibility and conversion rates on app stores by optimizing titles, keywords, descriptions and visuals.
• Execute paid social media and Google Ads campaigns targeted at driving app installs and engagement.
• Collaborate with product and design team to develop compelling ad videos and app store engagement.
• Analyze and optimize user acquisition funnels across various channels (social media, Google Ads, in-app ads).
• Create and manage email and push notification campaigns to improve user retention and re-engagement.
• Create consistent, engaging content across all social media platforms, including Facebook, YouTube, and TikTok. This includes writing and editing posts, enhancing customer engagement, and promoting social media campaigns.
• Track, analyze, and report on key performance metrics, adjusting campaigns to meet ROI and performance goals.
• Conduct A/B tests on ads, creatives, and messaging to maximize effectiveness.
• Work closely with the product, data, and design teams to ensure alignment on app and growth strategies.
• Stay updated on trends, competitive insights, and emerging marketing tools to maintain a competitive edge.
• Perform other tasks as requested by superior and management.