Digital Marketing Supervisor

1. Digital Strategy & Planning
• Develop and implement comprehensive digital marketing strategies to achieve lead
generation & awareness for ILA business units (English courses for children, English
for adult, IELTs, preschool courses, study abroad courses, ...).
• Plan, execute, and optimize campaigns across multiple platforms (Google, Facebook,
Zalo, TikTok, etc.).
• Update changes and new features of Digital Platforms (Google, Facebook, Zalo,
TikTok, ... and other digital apps/tools) to apply for ILA business units.
2. Campaign/Project Management
• Manage digital campaigns/project to achieve KPI, ensure optimal cost per lead (CPL),
cost per qualified lead (CPQL), conversion rates, ... and cost efficiency.
• Collaborate with creative/content, PR & brand team to develop high-performing ad
copies, visuals, and videos.
• Monitor, analyze & report performance metrics across digital channels (Google,
Facebook, Zalo, TikTok, etc.).
• Use insights to refine action plan & strategies for better performance.
• Monitor administration tasks relating to Digital Marketing (Contracts, Payment...).
3. Team Leadership & Collaboration
• Supervise and mentor the digital marketing team, ensuring alignment with each ILA
business unit goals.
• Work cross-functionally with other teams (Trade, Sales, Telesales...) to optimize the
customer journey.
• Work cross-functionally with other teams (Power BI, IT, CRM, ERP) to tracking and
reporting systems.
4. Market Research & Trends
• Stay updated with the latest industry trends, competitor strategies, and customer
behavior insights.
• Innovate and experiment with new tools and platforms to drive lead generation.
And the other task of digital branding & performance if any