Digital Operations Manager (E-Commerce/Retail)

Mô tả Công việc
I. RESPONSIBILITY AND AUTHORITY
Programmatic Advertising Automation:
Develop and implement strategies to automate advertising campaigns across digital platforms.
Optimize programmatic advertising campaigns using data-driven insights to improve ROAS and efficiency.
Work closely with data teams to leverage AI/ML models for real-time bid adjustments and audience targeting.
Monitor ad performance and troubleshoot issues related to automation and optimization.
Merchandising Operations Management
Oversee the creation, editing, and management of product listings across e-commerce platforms (Amazon, Shopify, etc.).
Automate merchandising workflows to enhance efficiency and accuracy.
Ensure product listings are optimized for SEO, conversion rates, and platform-specific best practices.
Manage digital assets, pricing updates, and inventory synchronization.
Promotion Operations Digitalization:
Develop and implement automation strategies for managing digital promotions and discounts.
Optimize promotional campaigns based on real-time data and performance insights.
Ensure seamless execution of promotions across multiple platforms while maintaining brand consistency.
Work closely with marketing, sales, and analytics teams to enhance promotional effectiveness.