Digital Performance Marketing Manager

Key Responsibilities:
- Develop and execute digital marketing strategies that drive website traffic, lead generation, and student enrolment
- Develop, manage, and optimize paid advertising campaigns across various channels including Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms
- Conduct market research and analyze data to identify opportunities for improving campaign performance and optimizing ROI
- Conduct A/B testing and other experiments to improve conversion rates and campaign performance
- Collaborate with content marketing team to develop and implement content strategy that aligns with overall digital marketing goals
- Create and manage landing pages and conversion rate optimization strategies to increase lead capture and sales
- Monitor and report on campaign performance metrics and provide insights and recommendations to improve performance and meet business objectives
- Stay up-to-date with the latest digital marketing trends, tools, and best practices and incorporate them into campaigns to continuously improve performance
- Follow and proceed with internal procedures to ensure the campaign is implemented properly and efficiently.