Digital Performance (Paid Ads)

Job Summary
We are looking for a data-driven Media Buyer to manage and optimize paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads for B2B clients in international markets. This role requires hands-on experience in B2B performance marketing, campaign tracking, conversion setup, and data analysis, with a strong focus on generating qualified leads and improving campaign performance.
Key Responsibilities
• Plan, set up, manage, and optimize paid advertising campaigns across Meta, Google, and LinkedIn.
• Develop campaign strategies based on target audiences, business objectives, budgets, and lead-generation goals.
• Manage campaign tracking and measurement, including UTM parameters, pixels, conversion tracking, and event setup.
• Monitor campaign performance and analyze key metrics such as CTR, CPC, CPL, conversion rate, and lead quality.
• Work with HubSpot to track, manage, and analyze leads throughout the marketing funnel.
• Collaborate with Content and Design teams to develop and test new ad creatives, messaging, and audiences.
• Conduct A/B testing and continuously optimize campaigns based on performance data.
• Prepare regular performance reports and provide actionable insights and recommendations.
• Identify opportunities to improve lead quality, conversion rates, and overall advertising efficiency.