Mô tả Công việc
Digital Performance Team Leader will be responsible for supporting brand team and marketing team in execution to ensure timely delivery of all branding and marcom materials and activities
Collaborate with brand teams to manage all owned and vendor
digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign
Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets
Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics
Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance
Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target
Co-work with
Brand Manager to set online sales target
Build digital plan and manage agency that achieve the target with efficient ROI
Manage website implementation and digital tracking tool including GA4, E-Commerce report
Explore new digital channels / innovation that help grow D2C penetration
Conduct A/B test and learn that enforce best tactics and initiatives
Support and guide brand team on schemes and creative production that maximize performance by different channels
Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign
Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets
Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics
Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance
Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target
Co-work with Brand Manager to set online sales target
Build digital plan and manage agency that achieve the target with efficient ROI
Manage website implementation and digital tracking tool including GA4, E-Commerce report
Explore new digital channels / innovation that help grow D2C penetration
Conduct A/B test and learn that enforce best tactics and initiatives
Support and guide brand team on schemes and creative production that maximize performance by different channels
