Digital Product Development Expert UB

I. OBJECTIVES:
• Responsible for product strategy, roadmap planning and solution design for
Ubank Digital Banking products including CASA, Savings, Time Deposit, Debit
Card, Overdraft (OD), Payments and other digital banking services.
• Act as a Subject Matter Expert (SME) to lead business analysis, solution design
and product implementation, ensuring business performance, regulatory
compliance and customer experience.
• Serve as the key coordinator with FEC internal & VPBank, Risk, Compliance,
Operations and Technology teams throughout the product lifecycle.
II. RESPONSIBILITIES:
1. Management of product and portfolio
• Define product strategy, vision, and roadmap for CASA, Payments, Savings,
Card, Overdraft (OD), and other digital banking products.
• Conduct market research, competitor benchmarking, and digital banking
trend analysis to identify growth opportunities and drive product innovation.
• Gather, analyze, and translate business requirements into end-to-end product
solutions and business processes.
• Prepare and maintain product documentation, including Business
Requirement Documents (BRD), Product Proposals, Business Rules, Product
Policies, and operational guidelines.
• Design and optimize customer journeys, operating models, and service
processes to enhance customer experience and operational efficiency.
• Coordinate cross-functional teams including Business, Technology, UX/UI,
Business Analysis, Testing, Operations, Risk, Compliance, and external
partners to ensure successful product delivery.
• Monitor product performance and key business metrics, identify
improvement opportunities, and drive continuous product optimization.
• Ensure all products, processes, and initiatives comply with regulatory
requirements, internal policies, and governance standards of the State Bank
of Vietnam (SBV), VPBank, and FE Credit.
2. Daily BAU Responsibilities
• Identify and propose solutions to solve day-to-day business and project issues
• Escalate the issue to higher level to make sure problem quickly solved
• Proactively proposed practical solution to fix the issues
• Any additional ad-hoc tasks as required