Direct Marketing Manager

• Promoting the company's existing brands and introducing new products to the market.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Implementing new sales plans and advertising. Plan Direct Marketing activities to target our leads directly and convert them into paid customers.
• Ensure your team converts leads, keeps existing customers/clients, and increases sales by recognizing your target audience's pain points, wants, and needs and advertising the most suitable products to them
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Conduct and coordinate research of your target audience to create offers tailored to their preferences
• Use CRM techniques, such as email personalization and segmentation, loyalty programs, and tailored targeted marketing, to nurture relationships with existing clients/customers to achieve greater retention.
• Training, scheduling, coaching, and managing marketing and direct marketing teams to meet sales and marketing human resource objectives.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
• Ensure brand messaging is consistent across all online and offline channels.