Director, Marketing & Communications, Cluster Lead

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Job summary
The Director, Marketing & Communications, Cluster Lead is responsible for driving marketing and communication services, strategies, plans and implementation for the home market Vietnam and associated cluster markets (Korea, Hong Kong, Taiwan, Japan, China), aligned with Group and local market strategies and leadership teams. This role requires superior service orientation as well as delivery of outstanding marketing and communications service quality for all stakeholders.
General responsibilities
Leadership of Marketing & Communications in the market, ensuring strategy, planning, implementation and results of marketing and communications activities are meeting market needs and support business growth
Implement Group branding, marketing communications, and media strategies, projects, materials, guidelines, and processes in the local market
Develop and implement marketing and communications plan for local market, based on market strategy in collaboration with local market leadership
Develop content for internal and external marketing materials and communication pieces including e-newsletters and campaigns, website, trade fairs, webinars, townhalls, presentations, press releases, brochures, ads, etc.
Project management and supervision of local marketing and communication campaigns and participate in agile cross-border projects
Implement and act as custodian of the DKSH brand locally, and train local users
Manage local websites, intranet and social media channels
Coordinate and write press releases and organize media activities
Act as the principal local media contact point for DKSH and establish relationships with local media
Support on local incident and crisis communications
Support on local M&A communications