Director of Commercial Marketing

Develop and execute annual sales & marketing strategies to achieve revenue, profit, and business growth targets.
Lead sales activities, manage key accounts, develop new business opportunities, and build long-term customer relationships.
Monitor market trends, competitors, customer needs, and pricing to identify opportunities and support business growth.
Lead, coach, and develop the Sales & Marketing team to achieve departmental objectives and performance targets.
Oversee marketing strategies and campaigns in alignment with Sofitel brand guidelines, experiences, and hotel business objectives.
Work closely with the Director of Revenue and General Manager to develop aligned sales strategies, forecasts, budgets, and revenue plans.
Collaborate with OTAs and external partners on paid advertising and demand-generation initiatives; provide regular sales performance and market reports.
Accountable for managing & developing all sale segments, maintain strong relationship with hotel key accounts, ensure consistent revenue generation as per Hotel objectives;
Achieve the annual revenue goals, sale strategies & key performance indicators as budgeted; grow market share and account acquisition;
Perform all duties within the framework defined by the chain/Hotel norms and by internal regulations as specified by General Manager.