Director of Marketing & Communications

Drive the successful implementation of branding strategies and tactical marketing programs for the hotel to support its short and long-term growth and profitability objectives. Duties involved planning, directing, controlling, coordinating and participating in all Public Relations activities. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.
People
Entertain clients
Develop and maintain a regular pattern of sales calls, meeting with principals of target market.
Builds profile within local market place through attendance at various events and local market place.
Conduct client interviews.
Maintain regular contact with the IHG hotels in your region and the regional reservation office.
Manage the corporate head office and the preferred hotel history for that company.
Liaison with advertising agency
2. Financial
Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
Services existing business through management of account bases
Sell all facets of the hotel
Grows existing business and establishes and pursues leads which will develop business
Analyses sales mix and likely impact on hotel goals
Initiates and prepares tenders for business
Assesses sales and marketing data
Assists in the evaluation of sales and marketing activities
Implements direction from Director of Sales and Marketing and Regional Managers
3. Guest Experience
Plan and conduct familiarization tours and site inspections.
Travel when required to promote the hotel and develop potential business.
Interfaces with operations on a timely basis.
Execute advertising/creative briefs in a timely manner.
Assists with the preparation of new products and services.
4.Responsible Business
Provides direction on, and conducts market research and analysis
Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
May assist with other duties as assigned by management