Director of Sales & Marketing | Giám đốc Kinh doanh & Tiếp Thị - Norfolk Mansion (A Member of Norfolk Group)

About the Opportunity:
This position is recruited for Norfolk Mansion - Executive Serviced Residences, a member property within our Group. This role will lead the commercial and S&M strategy for Norfolk Mansion and its on-site restaurants, Shang Palace and Terrazzo, reporting directly to the Assistant General Manager / BOD.
1. Commercial strategy and revenue
Develop and implement the annual Sales & Marketing strategy and commercial action plan in alignment with the property's business objectives and revenue targets.
Lead sales efforts across long-stay, short-stay, corporate, diplomatic, relocation, project, leisure and other relevant market segments.
Identify market opportunities, emerging demand sources and new business channels to grow occupancy, revenue and market share.
Establish clear sales priorities, account strategies, targets and measurable KPIs for the department.
Work closely with Management, Reservations, Front Office, Finance and Operations to optimize apartment inventory, pricing, length of stay and overall revenue performance.
Provide regular commercial analysis and recommendations based on market conditions, competitor activity, account production and forward demand.
2. Corporate & Long-Stay Sales
Lead the acquisition and retention of long-stay corporate residents.
Develop and maintain strong relationships with multinational corporations, Vietnamese companies, embassies and consulates, NGOs, relocation companies, executive search firms, international schools, chambers of commerce and other potential sources of long-stay residents.
Personally manage strategically important accounts and develop relationships with senior decision-makers.
Proactively identify companies establishing, expanding or undertaking projects in Ho Chi Minh City that may generate accommodation requirements.
Develop tailored accommodation proposals and negotiate corporate agreements, long-term leases and commercial terms within approved parameters.
Maintain regular contact with existing residents' companies to identify lease extensions, additional accommodation requirements and opportunities for referrals.
3. Account Management & Business Development
Establish and maintain a comprehensive centralized database of corporate accounts, contacts, account history, production, agreements, opportunities and sales activity.
Maintain an active sales pipeline covering existing account development and new business prospects.
Identify dormant and lost accounts and develop strategies to reactivate commercially valuable relationships.
Conduct regular sales calls, client visits, property inspections, presentations, networking activities and relationship-building events.
Represent Norfolk Mansion at appropriate business associations, chambers of commerce, trade events and networking opportunities.
4. Short-Stay & Distribution
Develop strategies to grow profitable short-stay business while balancing apartment availability against long-stay opportunities.
Work with Reservations and Management on pricing, promotions, packages and inventory strategy.
Monitor production and profitability of direct bookings, corporate short stays, travel agents, online travel agencies and other distribution channels.
Identify opportunities to increase direct bookings and reduce unnecessary distribution costs.
Ensure property positioning, rates and offers remain commercially competitive within the Ho Chi Minh City market.
5. Marketing & Brand Positioning
Develop and oversee the property's annual marketing plan.
Strengthen Norfolk Mansion's positioning as a leading premium serviced residence for executives, expatriates, families and extended-stay guests in Ho Chi Minh City.
Oversee digital marketing, social media, website content, photography, collateral, advertising and promotional activities.
Develop targeted campaigns for corporate leasing, long-stay residents, seasonal short-stay demand and other identified opportunities.
Maintain accurate and compelling property information across online and offline sales channels.
6. Restaurant Sales & Marketing - Shang Palace and Terrazzo
Develop and execute sales and marketing initiatives to support revenue growth, market positioning and customer acquisition for Shang Palace and Terrazzo.
Work closely with the restaurant teams to develop commercially relevant promotions, dining packages, seasonal campaigns, events and partnerships.
Build awareness and demand among Norfolk Mansion residents, corporate accounts, external diners, business communities and relevant local customer segments.
Oversee restaurant marketing communications, including digital channels, social media, database marketing, promotional collateral and public relations activities where appropriate.
Monitor restaurant market trends, competitor activity, campaign performance and customer response, and recommend initiatives to improve revenue and brand visibility.
7. Sales Planning, Reporting & Analysis
Prepare professional monthly Sales & Marketing reports providing clear analysis.
Maintain accurate forecasts of prospective long-stay arrivals, departures, renewals and significant sales opportunities.
Provide Management with actionable commercial recommendations supported by data and market intelligence.
Maintain strong knowledge of the Ho Chi Minh City serviced apartment, hotel and residential leasing markets.
Regularly monitor competitor properties, pricing, product offerings, new openings and market trends.
Translate market intelligence into practical sales strategies and business opportunities.
8. Team Leadership & Development
Performance Culture:
Lead, coach and develop the Sales & Marketing team, establishing clear responsibilities, standards and performance expectations.
Set individual objectives and KPIs and conduct regular performance and development discussions with team members.
Prepare individual development plans and identify training needs for each member of the department.
Build a culture of accountability, proactive business development, collaboration and professional follow-through.
People Culture:
Recruitment & Talent Planning: Partner closely with the Human Resources department to forecast manpower needs, establish proactive recruitment plans, and actively participate in selecting top-tier talent for the Sales & Marketing department.
Retention & Turnover Management: Take direct ownership of department turnover rates and employee retention strategies. Design engagement initiatives, clear career pathways, and mentorship routines to minimize regrettable attrition.
Culture & Teamwork: Drive an open, transparent, and highly collaborative working environment within the team.
9. Systems & Sales Administration
Establish disciplined procedures for documenting sales activity, account information, contracts, client communications and commercial commitments.
Maintain an organized central repository for sales contracts, account information, presentations, proposals, market intelligence and sales reports.
Develop appropriate Sales & Marketing SOPs and ensure consistent implementation across the department.