Director Of Sales Outdoor Furniture

Job Overview: The Director of Sales for Harbour Outdoor, a leading outdoor furniture brand, will be responsible for developing and executing the sales strategy to drive growth in both existing and new markets. This individual will lead a high-performing sales team, manage key client relationships, and drive the overall revenue and profitability of the company's sales channels. The Director of Sales will work closely with marketing, product development, and customer service teams to ensure alignment with brand goals and market demands.
Key Responsibilities:
1. Sales Strategy & Planning:
• Develop and implement a comprehensive sales strategy that aligns with the company's business objectives, market trends, and customer needs.
• Set and achieve ambitious sales targets and KPIs to drive revenue and market share growth.
• Monitor market conditions, competitor activity, and emerging trends in outdoor living and furniture sectors.
• Drive sales through multiple channels including retail, direct-to-consumer (DTC), e-commerce, wholesale, and B2B partnerships.
2. Team Leadership & Management:
• Lead, mentor, and develop a high-performing sales team, fostering a culture of collaboration, accountability, and continuous improvement.
• Provide guidance, training, and support to sales team members, ensuring they meet or exceed individual and team sales goals.
• Conduct regular performance reviews and implement strategies for professional growth and career development.
3. Client Relationship Management:
• Build and maintain strong relationships with key clients, including retailers, distributors, commercial accounts, and large-scale buyers.
• Identify and pursue new business opportunities and partnerships to expand the company's customer base and revenue streams.
• Oversee the negotiation and closing of high-value sales contracts, ensuring favorable terms and long-term relationships.
4. Sales Forecasting & Reporting:
• Develop accurate sales forecasts and track performance against goals.
• Provide regular sales performance reports, market insights, and business forecasts to senior leadership.
• Analyze data to identify sales trends, opportunities, and areas for improvement.
5. Product Knowledge & Market Insights:
• Stay informed on the latest trends in outdoor living and furniture design, materials, and consumer behavior.
• Work closely with the product development team to ensure sales efforts are aligned with new product launches and innovations.
• Communicate customer feedback and market insights to help drive product and service enhancements.
6. Budget & Expense Management:
• Develop and manage the sales department budget, ensuring efficient use of resources and meeting financial objectives.
• Monitor sales-related expenses and optimize the cost-effectiveness of the sales process.
7. Cross-Functional Collaboration:
• Collaborate with marketing to develop promotional campaigns, product positioning, and brand messaging that resonate with target markets.
• Work closely with the operations and customer service teams to ensure smooth order fulfillment and customer satisfaction.
• Collaborate with the supply chain and inventory teams to ensure product availability and manage demand fluctuations.