E-Commerce Associate Manager

JOB OVERVIEW
To drive the growth and optimization of the Company's online retail operations, overseeing the strategic direction of e-commerce platforms and marketplace channels in Vietnam. This role ensures seamless customer experience and strong commercial performance across all digital channels, and plays a critical part in the Company's digital transformation strategy.
RESPONSIBILITIES
- Own and deliver online sales, revenue, and profitability targets across all digital channels.
- Drive growth through increased traffic, conversion, customer acquisition, and retention.
- Develop and execute e-commerce strategies, business plans, and growth initiatives.
- Manage and grow relationships with key marketplace partners and affiliate networks.
- Secure participation in major campaigns, premium placements, and marketing support opportunities.
- Oversee the performance and customer experience of flagship e-commerce websites.
- Collaborate with CRM, Marketing, Merchandising, and UX teams to improve customer engagement, retention, and conversion.
- Plan and execute promotional campaigns, seasonal events, and marketplace sales activities.
- Manage pricing, promotions, vouchers, bundles, flash sales, and live commerce initiatives.
- Partner with Merchandising and Planning teams to optimize product assortment, stock availability, and inventory performance.
- Identify growth opportunities, top-performing products, and key categories.
- Work closely with Digital Marketing teams to optimize paid media, CRM, affiliate marketing, and
marketplace advertising.
- Monitor business and marketing performance, providing data-driven insights and recommendations.
- Prepare regular business reviews and performance reports for management and regional stakeholders.
- Collaborate with cross-functional teams including Marketing, Merchandising, Supply Chain, Customer
Service, Finance, and external partners to drive business results and operational excellence.