E-Commerce Growth & Brand Marketing Specialist

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Position: E-Commerce Planning & Social Marketing Specialist
Brand: SOON100U VIETNAM
Assigned Channels: Shopee Mall & TikTok Shop
Location: Tan Binh, Ho Chi Minh City, Vietnam
Employment Type: Full-time
I. ABOUT US & OUR STRATEGIC VISION
1. A Solid 5-Year Foundation in Vietnam
SOON100U (AQUADUO) is a leading Korean wellness brand specializing in certified medical-grade water filtration and family living care solutions.
In Vietnam, we have established a strong presence over the past 5 years on Shopee Mall, serving more than 50,000+ loyal customers, maintaining an exceptional 4.9 / 5.0 star rating, and generating consistent monthly revenues of 1.0B to 2.0B+ VND.
2. Strategic Vision (2026 - 2030)
We are embarking on our next hyper-growth phase: Evolving from a specialized Watercare brand into a Korean Living Care & Homecare Brand across Southeast Asia.
3. Lean, Agile & High-Autonomy Environment
Operating as a streamlined local subsidiary of our Korean headquarters, SOON100U rejects micromanagement. Here:
You are not just a small cog executing repetitive tasks.
You are given Full Ownership of key strategic pillars, working directly with executive leadership, and rewarded directly based on real business impact and performance.
II. WHAT YOU WILL DO
1. Social Commerce & Livestream Planning
- Plan and orchestrate strategic Livestream schedules for both routine sessions and peak Mega Campaign dates
- Anchor live content in Value Marketing principles: Educate audiences on tap water quality, dermatological health, and Korean wellness lifestyle, avoiding cheap brand-eroding discount tactics.
- Collaborate closely with Live Hosts, actively manage real-time product pinning, pace voucher drops, and maximize Gross Merchandise Value per 1,000 views (GPM).
2. Social Media Strategy & Short-Form Video Pipeline (TTS & Social Channels)
- Design and execute phased social content calendars aligned with campaign rhythms
- Develop high-converting content angles that address real consumer pain points
- Coordinate the production of high-impact short-form videos with strong visual hooks to convert organic discovery into qualified checkouts.
3. E-Com Campaign Planning
- Proactively plan and manage submissions for platform mega sales, double-day events, and payday campaigns
- Select target SKUs for Flash Sale slots, platform-exclusive co-funded packages, and subsidy programs to drive volume while protecting net profit margins.
4. Customer Lifecycle Management & Retention Engine (CRM Tactics for Retention Rate - RR) (New project)
- Build and execute automated communication flows (Shopee Chat Broadcast, Zalo OA) targeting two core customer segments:New Consumers: Onboarding support, 30-second installation guides, and premium unboxing experience.
- Past 5-Year Buyer Pool: Trigger replenishment reminders at 60 to 90-day intervals with exclusive loyalty vouchers.
- Nurture a sticky customer community, turning existing hardware owners into a predictable, zero-CAC monthly revenue stream.