Ecommerce Campaign Leader

Mô tả Công việc
The Ecommerce Campaign Leader owns online-exclusive campaigns and thematic campaigns. This role does not manage platform accounts or day-to-day operations; instead, it focuses heavily on designing commercial mechanics, building campaign concepts, and coordinating internal teams to execute impactful sales events.
Main Responsibilities
1. Online Campaign
Drive online campaigns for all online channels, defining the overarching commercial strategy, concept, and integrated execution plans
Lead promotional structuring to create significant revenue uplift and traffic through targeted on-top deals, tiered vouchers, flash sales, and bundle pricing
Analyse customer behaviour and the competitor landscape to continuously catch up with customer demands and identify new opportunities.
Monitor and optimize in real-time during live campaign days, rapidly adjusting voucher budgets or mechanics based on real-time sales velocity.
Report campaign effectiveness, delivering data-backed post-mortems that track ROI, conversion rates, and actionable insights for future calendars.
2. Thematic Campaign
Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.
3. Cross-Functional Coordination & Project Management
Translate commercial plans into actionable briefs for internal execution teams, including digital marketing (traffic acquisition), content SEO, video shopping and livestream production.
Provide data-driven stock and demand forecasts to the supply chain team based on planned promotional intensity.
Coordinate with external platforms (via internal stakeholders) to align on traffic support, co-funding opportunities, and visibility slots for scheduled campaigns.
About [protected info]
Working time: 8:30 - 17:30 Monday - Friday
Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC