Email & CRM Marketing Specialist (Good English Skills to Work directly with A Foreign Manager)

About Paddy O' Furniture
Founded in Phoenix, Arizona in 1988, Paddy O' Furniture designs, develops, manufactures, and sells premium outdoor furniture through our retail showrooms and ecommerce business.
We are continuing to grow our retail footprint and digital capabilities while investing in technology, customer data, and marketing systems that create a more connected customer experience. Our marketing team combines strong brand storytelling, data, technology, and automation to reach customers throughout their outdoor furniture shopping journey.
Role Overview
Based in Ho Chi Minh City, the Email & CRM Marketing Specialist owns the day-to-day management, measurement, and continuous improvement of Paddy O' Furniture's email and lifecycle marketing program in Klaviyo.
This is not simply an email production role. We are looking for someone with strong hands-on Klaviyo expertise who can build campaigns and flows while also analyzing performance, identifying opportunities, testing improvements, and recommending how we can communicate with customers more effectively.
You will manage campaigns, automated lifecycle flows, segmentation, audience health, testing, templates, and reporting while collaborating with our Marketing Team including the Marketing Operations Manager, Marketing Director, Marketing Coordinator, Graphic Designer, Website Manager, and technology resources.
The goal is to evolve email from primarily scheduled campaigns into an increasingly personalized, behavior-driven lifecycle and CRM channel that strengthens customer engagement and contributes to both ecommerce and showroom growth.
Key Responsibilities
Klaviyo Channel Ownership
● Own the day-to-day operation and performance of Paddy O' Furniture's Klaviyo program.
● Build, schedule, QA, and deploy email campaigns.
● Build, maintain, troubleshoot, and optimize automated Klaviyo flows.
● Develop and maintain audience segments based on customer attributes, engagement, purchase behavior, and other available customer data.
● Maintain email templates and reusable content structures.
● Ensure campaigns and automations are properly configured, tested, and functioning as intended.
● Maintain organized naming conventions, documentation, and channel standards.
Lifecycle & CRM Marketing
● Continuously evaluate opportunities to improve customer journeys through automated communication.
● Develop and optimize lifecycle programs including welcome, browse and cart abandonment, post-purchase, re-engagement, win-back, promotional, and other behavior-driven journeys.
● Help develop new lifecycle programs as additional customer, showroom, project, quote, and purchase data becomes available.
● Identify opportunities to move customers from broad promotional communication toward more relevant and targeted experiences.
● Recommend new segments, triggers, flows, and customer journeys based on available data and customer behavior.
Analytics & Optimization
● Own regular reporting on campaigns, flows, audience growth, engagement, deliverability, and channel performance.
● Analyze performance beyond basic open and click rates to understand what content, audiences, timing, offers, and customer journeys are working.
● Identify trends and opportunities and translate findings into specific recommendations.
● Develop and execute A/B tests across subject lines, creative, call to action strategy, timing, segmentation, and flow structure.
● Measure results and apply learnings to future campaigns and automations.
● Monitor list health, unsubscribe rates, bounce rates, spam complaints, and deliverability.
● Maintain clear performance benchmarks and track improvement over time.
We expect this person to answer not only "What happened?" but also "Why did it happen, what should we change, and did the change work?"
Campaign Execution
● Support Paddy O' Furniture's annual promotional calendar and recurring campaign cadence.
● Build campaigns from approved copy, creative, offers, audiences, and campaign direction.
● Coordinate campaign requirements and deadlines with the Marketing Coordinator.
● Partner with the SEO & Brand Content Strategist on messaging and copy.
● Partner with the Graphic Designer on visual assets and email design.
● Ensure emails render correctly across desktop and mobile devices.
● Perform final QA of links, tracking, segmentation, personalization, promotional details, and landing-page destinations before deployment.
Website & Customer Journey Coordination
● Work closely with the Website Manager to ensure email campaigns connect to accurate, engaging, and conversion-focused landing experiences.
● Coordinate campaign URLs, landing pages, promotional content, and tracking requirements.
● Identify opportunities where website behavior can improve email segmentation and lifecycle automation.
● Help ensure email and website experiences feel like one connected customer journey.
Data, Integrations & Continuous Improvement
● Work with marketing and technology resources to understand how customer data enters and moves through Klaviyo.
● Help validate that customer events, profiles, segments, and triggers are functioning correctly.
● Identify data or integration issues that affect segmentation, automation, personalization, or reporting.
● Support testing and QA as new customer data sources and integrations become available.
● Document important flows, segments, processes, tests, and learnings so the program becomes more scalable over time.