Execution Marketing Lead (Social Media, Skincare brand)

Tổng quan về công việc và trách nhiệm
Social Media & Content Execution - core of this role
• Build the monthly social media plan across Facebook, Instagram, and TikTok, and turn it into a working content calendar: angle, format, key message, and posting cadence.
Brief, produce, and publish content together with the in-house team, KOL/KOCs, freelancers, and production partners.
Translate product information (ingredients, benefits, usage) into simple, consumer-friendly content.
Track content performance weekly and adjust the plan based on results.
Campaign & Channel Execution
• Execute integrated campaigns across Digital, Social, PR/KOL-KOC, and offline activations, following the agreed direction.
Keep messaging, visual identity, and brand tone consistent across all customer touchpoints.
Support E-commerce and Social Commerce (Shopee, TikTok Shop, Livestream) with content, product visuals, and campaign assets for key sale periods.
Team & Partner Management
• Manage day-to-day marketing spend within the approved budget.
Work closely with the agency and external partners - brief clearly, review deliverables, keep timelines on track.
Lead a small marketing team: set weekly priorities, assign work, review output, and unblock the team proactively.
Kỹ năng và kinh nghiệm tối thiểu
Bachelor's degree in Marketing, Business Administration, or a related field.
From 3 years of experience in Brand Marketing or Brand Management, in Beauty, Skincare, Cosmetics, or FMCG.
Experience in E-commerce / Social Commerce operations (Shopee, TikTok Shop, Livestream).
Must-have: Experience building a social media plan and turn it into executable content - from briefing to production, publishing, and performance review and working with agencies, KOL/KOCs, and cross-functional stakeholders.
Hands-on execution: comfortable doing the work directly, not only delegating.
Preferred: able to drive a small team day to day without waiting for top-down instructions.
Ưu tiên có kỹ năng và kinh nghiệm
Experience in an early-stage or startup brand environment.
Brand strategy, market/consumer research, and Go-to-Market planning experience.
Good command of English, both written and spoken.
Tại sao ứng viên nên làm ở đây
Attractive salary based on candidate experience.
Working condition: Fulltime Hybrid, HCM.
Quy trình phỏng vấn
1-2 round with founder