To drive sales and revenue in R&B outlets within the hotel towards targets, planning of all marketing related activities, management and analysis of all direct sales, promotional and communications related activities. Continuously review opportunities to improve overall performance of the division through increased R&B spending and return visits.
He/ She will actively be involved in daily operations by working with all outlet managers on ensuring guest satisfaction, guest recognition, delivering service and products to the guests. He/ She will attend the daily morning briefing. Weekly revenue meeting, weekly Marcom meeting and yearly budget process.
General
Maintains complete and supported records of all Sales Agreements, Contracts and Quotations for the hotel.
Establishes an efficient trace File to ensure that all business booked is properly tracked.
Assists in consolidating and preparing Sales report.
Prepare monthly (rolling) promotional plan through working with Director of Restaurants & Bars and Assistant Director of Marketing to understand business needs and potential operations, to leverage program data and F&B offer and events.
Prepare a range of monthly performance tracking program reports and reviews with General Manager / Director of Restaurants and Bars or together with Director of Sales and Marketing.
Be involved with the hotel's digital and guide them / all social medias marketing program as it relates to R&B and look for opportunities to leverage these platforms to promote program / members activity and likewise be involved in Roku and Yulong Mansion landing page.
Constantly obtain feedback through research from guests and colleagues, and use provided information as part of the monthly SWOT analysis to increase revenue and monitor effectiveness of all promotions
Maintain strong relationships with suppliers to solicit sponsorship for special events.
Maintain strong relationships with local travels agencies.
Customer Service
Entertains and conducts hotel inspections with clients whenever required.
Establishes and maintains strong relationship with the established clientele and constantly explores into new business opportunities.
Liaises and works closely with the related operation departments ensuring guests' requests and expectations are being met.
Handles guest and employee inquiries in a courteous and efficient manner, reporting complaints or problems within 24 hours. If no immediate solution can be found, to ensure that the necessary follow-up is conducted in a timely manner.
Maintains positive guest and colleague interactions with good working relationships.
R&B Outlet Promotions
Coordinate meetings on upcoming promotions to set the direction for each outlet together with Restaurants and Bars manager and Food and Beverage Manager.
Liaise with R&B outlets Manager for submission of proposal on upcoming special promotions
Work with R&B outlets Manager to derive action plans for the implantation of all approved promotions
Collection of postmortems for each promotion submitted by respective outlets manager
Together with the Food and Beverage Manager assist with action plans and providing directions for each outlet's in driving sales and maximizing profit for these promotions.
Marketing/ Communication
Carefully plan Sales Calls into defined objectives.
Assists in conducting extensive competitor research and maintains excellent Product Knowledge of the Hotel.
Ensures with ICHL Marcom team a high level of exposure for hotel through direct sales solicitation via social media, PR agency contracts and written communications.
Professionally conducts routine
telemarketing activities to identify new accounts.
Assist in the coordination and implementation of F&B newsletter, poster, flyers, email marketing as well as other promotional collaterals
Operational
Ensures that the relevant information of all allocated Accounts is being updated regularly in the record or electronic database system.
Prepares compiles and distributes the weekly/ monthly reports in a timely manner.
Ensures the activities/ events logbook is being accurately maintained.
Assists in the compilation of Market Surveys and Competitor Research report.
Assists in the distributions of relevant hotel information to clients when required.
Assists/ participates in sales blitz.
Maintains good relationship with the established clientele and provides all necessary assistance when required.
Liaises and works closely with the related operation departments ensuring guests' needs and expectations are being met.
Prepares and ensures all Events Orders are distributed to concerned department on a timely manner times while on duty.
Ensures services provided are always carried out according to defined standards with the utmost efficiency, consistency and courtesy as detailed in the Department Operation Manual.
Maintains a detailed knowledge of hotel facilities, features and services.
Conducts extensive competitor research and maintains excellent Product Knowledge of the hotel.
Other Duties
Ensures high standards of personal presentation and grooming.
Responds to changes in the Sales function as dictated by the industry, company and hotel.
Reads the hotel's Employee Handbook and understand and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
Carries out any other reasonable duties and responsibilities as assigned.