Golf Director of Sale and Marketing

Sky Lake Resort & Golf Club is a premier golf and leisure destination located just 30 km from downtown Hanoi. The property features two world-class 18-hole courses set amidst stunning natural landscapes, alongside Wyndham Sky Lake Resort & Villas. Guests can enjoy a complete lifestyle experience, combining championship golf with upscale accommodation, wellness facilities, and premium resort services. Renowned for its challenging design and tranquil surroundings, the Golf Club delivers exceptional hospitality and is gaining strong international recognition. As part of our expansion, we are seeking a dynamic Director of Sales & Marketing to drive revenue growth and elevate the brand to new heights.
1. KEY RESPONSIBILITIES
1.1. Sales
• Organize, manage, and develop all golf service business activities: membership cards, tournaments, agencies, and partnerships.
• Build, allocate, and control monthly/quarterly/annual sales targets for the team.
• Implement solutions to boost revenue, optimize business efficiency, and increase profits.
1.2. Marketing & Communications
• Develop and implement a comprehensive marketing strategy for golf services (online & offline).
• Plan and manage communication campaigns to promote the golf brand and products in each phase.
• Manage the marketing channel system: Digital (website, social media, email marketing), press releases, and specialized golf media.
• Develop content, images, and videos to enhance brand awareness and attract target customers.
• Collaborate with media partners, Golf Media, and KOLs/Influencers to enhance promotional effectiveness.
• Monitor, measure, and evaluate the effectiveness of marketing campaigns to optimize strategies.
• Develop and manage marketing budgets to ensure effectiveness and alignment with strategic direction.
1.3. Market Research & Product Development
• Research and analyze the market, customer trends, competitors, and pricing policies.
• Propose business and marketing strategies suitable for each customer segment (Membership, corporate, inbound and outbound customers, etc.).
• Develop new golf products, service packages, membership programs, and resort-golf combos.
1.4. Strategy & Brand Management
• Develop long-term business and marketing strategies, expanding domestic and international markets.
• Position, manage, and enhance the company's golf brand image.
• Establish a unified brand identity system and communication standards.
1.5. Partnerships & Communications
• Seek, establish, and develop a network of strategic partners, sponsors, golf agents, and travel companies.
• Represent the company in dealings with regulatory agencies, international partners, media, and press.
• Lead and organize events: golf tournaments, press conferences, product launches, fam trips, roadshows, etc.
1.6. Operations & Team Management
• Develop processes, regulations, and policies for golf business and marketing operations.
• Manage, train, and develop the Sales & Marketing team.
• Plan resources (personnel, budget, tools) to ensure the achievement of set goals.
• Maintain and develop sustainable relationships with customers and partners.