Graphic Designer Branding & Packaging Focus

The Role
EMA is looking for a Graphic Designer with strong creative thinking, thoughtful design craft, and a particular interest in branding and packaging.
In this role, you will develop visual identities, packaging designs, and creative materials across integrated campaigns, print, and digital platforms. Working closely with Art Directors and the wider creative team, you will translate brand strategy and creative direction into distinctive, cohesive designs that connect with audiences.
This role suits a designer who enjoys exploring ideas, refining details, and bringing concepts to life across different formats and touchpoints. Illustration skills are a welcome advantage.
Key Responsibilities
Branding & Visual Identity
● Translate creative briefs and brand direction into compelling visual concepts that reflect each brand's positioning and personality.
● Develop visual identity elements, including logos, typography, colour palettes, imagery, patterns, and graphic assets.
● Contribute to brand guidelines and apply visual identities consistently across communication materials and brand touchpoints.
Packaging Design
● Develop packaging concepts that balance brand storytelling, clear information hierarchy, product differentiation, and shelf appeal.
● Extend approved packaging directions across product ranges, variants, and SKUs while maintaining consistency and clear navigation.
● Create packaging mockups and presentation visuals to communicate design ideas and demonstrate how they work in context.
● Prepare packaging artwork using approved dielines and specifications, collaborating with Art Directors and Production teams on materials, print techniques, and finishes.
● Incorporate feedback from artwork reviews and production proofs to ensure accuracy and preserve design quality.
Campaigns & Creative Execution
● Develop designs for integrated campaigns across social, digital, print, and other relevant platforms.
● Collaborate with Art Directors, Copywriters, and Content Creators to translate creative concepts into cohesive visual executions.
● Adapt brand identities and campaign visuals to different formats and channels while maintaining clarity, consistency, and impact.
● Prepare accurate final files and assets that meet the requirements of each platform or production process.
Collaboration & Creative Development
● Work closely with Creative, Account, Strategy, and Production teams to deliver designs that meet project objectives, timelines, and production requirements.
● Present design ideas clearly and explain how visual choices respond to the brief.
● Manage assigned projects and deliverables with strong organisation and attention to detail.
● Stay curious about design, culture, tools, and production techniques, bringing fresh perspectives into everyday work.
Requirements
● A minimum of 2 years of experience as a Graphic Designer, preferably in a creative agency, branding studio, or packaging design environment.
● A strong portfolio demonstrating conceptual thinking and design craft, with relevant branding and packaging work alongside print or digital applications.
● The ability to translate creative briefs, brand strategy, and art direction into distinctive visual solutions.
● A solid understanding of typography, composition, layout, colour theory, and visual hierarchy.
● Experience developing visual identity assets and applying design systems across multiple touchpoints.
● Familiarity with packaging design principles, including information hierarchy, product range consistency, and adaptation across variants or SKUs.
● A working understanding of print and packaging production, including dielines, colour systems, artwork preparation, and file specifications.
● Proficiency in Adobe Illustrator, Photoshop, and InDesign.
● Strong communication and collaboration skills, with the ability to explain design decisions and respond constructively to feedback.
● Strong organisational skills and the ability to maintain quality while managing multiple tasks and deadlines.
Nice to Have
● Illustration skills, particularly the ability to create original imagery, characters, patterns, or graphic elements for brand identities, packaging, and campaigns.
● Familiarity with motion design or Adobe After Effects.
● Experience using 3D tools for packaging visualisation and mockups.
Portfolio
Please include a portfolio highlighting your strongest branding, packaging, and other relevant design projects. For each selected project, briefly explain the brief, your design approach, and your specific contribution. If you have illustration work, we would love to see it.