Group Category Manager - Produce

- Manage a defined group of Produce products to satisfy the needs of the Customer, achieving sales, stocks and profit targets.
* Roles:
- Manage a Produce Category as a Business Unit, in line with MM Mega Market Offer Management Strategy and customize to satisfy Customer Needs
- Supervise the Supply base to maximize Sales & Profitability
- Full responsibility for decisions on assortment, inventory, shelf space, promotions
- Working with Customer Management, develop and maintain the Pricing Strategy for the Category
- Provide all necessary information and documentation is passed to supporting staff, ensuring all necessary Admin is completed in a timely and fashion manner
- Participate in the development and implementation of MM Mega Market VN Own Brand Strategy within the Category
* KEY RESULT AREAS
- Achievement of Commercial KPI's
- Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Potential Old Stock, Stock Rotation, Stock Day's, Own Brand Share, Core Customer Share, Stock Correction & Availability.
- Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
- Research, analyze and evaluate the market to identify customer's needs and product/range opportunities.
- Work with Customer Management Team to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
- Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
- Identify with Supply Chain the most effective/cost efficient means of delivering product to the store.
- Ensure that the Pricing Strategy is fully in place and understood by Suppliers.
- Design and implement with Merchandising Plano grams delivering correct space allocation.
- Re-assess article performance on a regular basis to identify and deal with any old stock.
- Use all the forms of Customer Communication effectively by selecting the appropriate offer for the defined Customer Groups.
- Proactively evaluate and act on results of MM Mega Market Mail and other forms of promotional activity to implement any key learning's.
- Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization.
- Ensure clear communication and understanding to Operations of any action taken that impacts on the Customer or Store.