Group Finance Planning & Analysis

Role Overview The Group FP&A Lead leads financial planning and analysis for Seedcom Group and its portfolio companies. Reporting to the Group CFO, the role owns the annual budget and rolling forecast cycle, drives monthly business performance reviews, and builds the unit-economics and driver-based models that management uses to allocate capital and steer growth.
This is a hands-on, high-impact role for a finance professional who can move comfortably between detailed models and board-level storytelling - turning numbers from retail stores, wholesale channels, and technology businesses into clear, actionable insights for the Group CFO, portfolio CEOs, and the Board.
Key Responsibilities
1.1 Annual Budget & Rolling Forecast
Own the group-wide annual budgeting process: set timelines, templates and assumptions; consolidate submissions from portfolio companies.
Run monthly/quarterly rolling forecasts (P&L, balance sheet, cash flow) and explain changes versus budget and prior forecast.
Challenge business-unit plans with management to ensure targets are ambitious, realistic and aligned with group strategy.
1.2 Business Performance Review
Lead monthly business performance reviews (MBR) for the Group CFO and portfolio CEOs - actual vs. budget vs. forecast, with root-cause variance analysis.
Build and maintain group KPI dashboards and management reporting packs for Management and Board meetings.
Track agreed action items from performance reviews and follow up on execution with business units.
Develop base, upside and downside scenarios; identify emerging risks and opportunities early, and recommend corrective actions or resource reallocation.
1.3 Unit Economics & Driver Trees
Develop driver-based models and KPI trees (traffic, conversion, basket size, gross margin, store/channel contribution, CAC/LTV, etc.) for each business model.
Analyse unit economics at store, category, channel and customer level to identify profit levers and loss-making areas.
Provide financial evaluation for new initiatives, store openings/closures, pricing and promotion decisions.
1.4 Cash, Capex & Working-Capital Forecast
Prepare group and entity-level cash flow forecasts in coordination with Group Treasury.
Manage the capex planning and approval process; evaluate returns (NPV, IRR, payback) and track post-investment performance.
Monitor working-capital drivers (inventory days, receivable and payable days) and propose improvement actions.
1.5 FP&A Capability & Team Development
Standardise planning processes, chart of KPIs and reporting templates across the group; drive automation of models and reports (BI tools, data platforms, AI where practical).
Coordinate with Group Financial Control to ensure consistency between management and statutory figures.
Lead, coach and develop FP&A analysts at group level and guide business-unit finance partners.
Requirements
Education & Experience
Bachelor's degree in Finance, Accounting, Economics or a related field; CFA, ACCA, CPA or MBA is a strong advantage.
At least 6-8 years of experience in FP&A, corporate finance, or financial consulting, including 2+ years in a lead or managerial role.
Preferred: experience in multi-entity groups, retail, FMCG/wholesale, e-commerce or technology businesses.
Experience with investment banking, Big 4 advisory or management consulting is a plus.
Knowledge & Skills
Advanced financial modelling in Excel/Google Sheets; solid understanding of the three financial statements and VAS/IFRS basics.
Hands-on experience with BI tools (Power BI, Looker, Tableau) and ERP/planning systems; SQL is an advantage.
Strong analytical and storytelling skills - able to turn complex data into concise recommendations for senior management.
Good English communication skills (written and spoken).
Core Competencies
Business Acumen
Understands how retail, wholesale and technology businesses make money and links financial numbers to operating drivers.
Analytical Thinking
Structures complex problems, builds robust models and draws insight from large, imperfect data sets.
Influence & Communication
Challenges business leaders constructively and communicates clearly with the CFO, CEOs and the Board.
Ownership & Accuracy
Takes end-to-end ownership of planning cycles and delivers reliable, on-time numbers with high attention to detail.
Continuous Improvement
Simplifies and automates processes, and applies data, technology and AI to raise FP&A effectiveness.
What We Offer
Competitive salary commensurate with experience, discussed directly during the interview process.
A fast-paced, large-scale working environment with direct exposure to the Group CFO and senior leadership across a diverse retail and technology portfolio.
Continuous learning and development support - internal training programmes and leadership capability development.
Full statutory benefits: social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN); annual leave; Tet and public holiday bonuses.
Working Location
Seedcom Head Office, 678 Tower, 67 Hoang Van Thai, Tan My Ward, District 7, HCM City