Group Product Manager

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Mission:
Act as a critical commercial partner to the Marketing Manager, exercising full financial and strategic governance over the OTC portfolio. Operating as a player-coach, the GPM drives sustainable net sales, market share, and profitability through consumer-portfolio strategy, brand lifecycle management, hospital and retail-channel excellence, and disciplined execution across general trade, modern trade, wholesalers, e-commerce, and emerging channels. The role leads and develops the marketing team, builds strategic partnerships with distributors, retailers, doctors/pharmacists, healthcare stakeholders, and agencies, and champions compliant omnichannel activation that strengthens brand equity, availability, recommendation, conversion, and sell-out.
Activities & Responsibilities:
OTC Portfolio Governance & Strategic Vision: Architect the overarching 3-to-5-year growth roadmap for the OTC portfolio, balancing core-brand acceleration, innovation, line extensions, new claims or formats, and channel expansion while strengthening consumer relevance and brand equity.
Portfolio P&L & Revenue Growth: Hold full accountability for the aggregate OTC portfolio P&L, net sales, value and volume market share, gross margin, brand health, and A&P. Allocate investment dynamically across brands and channels using growth potential, ROI, pricing, trade investment, cost of goods, promotion effectiveness, demand forecasts, and supply availability.
Consumer, Doctor, Pharmacist & Channel Strategy: Translate consumer, doctor, pharmacist, store-owner, retailer, and competitive insights into differentiated brand positioning, core messaging, and integrated plans for the dual audiences of consumers (B2C) and doctors/pharmacists or trade partners (B2B). Build channel-specific strategies for hospital, pharmacy chains, traditional pharmacies and wholesalers, e-commerce, and other relevant OTC touchpoints to increase awareness, recommendation, availability, conversion, and sell-out.
Strategic People Leadership & Talent Pipeline: Directly lead, coach, and mentor a high-performing team of Product Managers and marketing support roles. Set clear objectives and performance standards, strengthen consumer marketing and commercial capabilities, and maintain robust development and succession plans.
Integrated Brand Communication & Lifecycle Growth: Lead compliant, insight-led communication across consumer, pharmacist, healthcare professional, field-force, digital, social, e-commerce, and point-of-sale touchpoints. Direct full product lifecycle management and New Product IDgestion(NPD)/ (New Product Introductions (NPI) - from market insight, positioning, pricing alignment, and launch readiness through rollout and post-launch optimization - while defining campaign KPIs and scaling effective test-and-learn programs nationally.
Commercial Execution, Value Chain & Governance: Align Sales, Medical, Regulatory, Supply Chain, Finance, Business Excellence, distributors, agencies, and strategic retail partners behind annual plans and launches. Closely collaborate with BEX team to build high-impact trade schemes, visibility and POSM initiatives, and pharmacist recommendation programs; provide monthly Sales & Operations Planning S&OP demand-forecast inputs; monitor inventory, stock-outs, write-offs, and execution; and ensure compliance with Vietnamese law, applicable industry codes, and Servier ethical standards.