Growth Marketing Executive - Product-Led Growth Global
Mô tả công việc
Growth Marketing Executive - Product-Led Growth (Global) | Prep
(Full-time - On-site in Hanoi)
Position: Growth Marketing Executive - Product-Led Growth (Global market)
Work Location: Full-time at 39 Ng. 12 P. Trần Kim Xuyến, Yên Hòa, Hà Nội
Working Hours: Monday - Friday ([protected info]), off on weekends (Saturday & Sunday)
Number of Openings: 01
About the Role
Prep is an AI-powered test prep platform for IELTS, TOEIC, HSK and more. Our PLG team grows the platform in global markets with a product-led growth (PLG) model: we reach learners, let them experience the product's value first-hand through different entry funnels, and convert them into paying users right inside the product.
Growth here covers the full loop: bringing users in through organic channels, building funnels that activate them, and turning that activation into orders and revenue through the product.
Some workflows are already in place for you to run and improve; others you will build from scratch. Either way, you will always have support from the PLG BU Head and brainstorm ideas together with the team.
- Organic User Acquisition: Grow learner sign-ups from organic channels.
- UGC Content: Plan, brief and produce UGC-style content that drives sign-ups.
- Build & Test Funnels: Build landing pages and funnels with AI coding tools (vibecoding) to test new growth ideas, deploy them, and coordinate with the tech team when needed.
- Product-Led Conversion: Improve the journey from sign-up to activation to paid order: onboarding, lifecycle messages, offers and checkout.
- Automation: Run and improve existing automation workflows (n8n or similar) and build new ones when needed.
- Test & Learn: Run experiments, read the results and share learnings with the team.
- Work closely with the PLG BU Head and the Product-Tech team.
Yêu cầu
- 1-3 years of experience in growth marketing or a related role, with a solid foundation in funnels, acquisition, activation, conversion and retention.
- Understands the basics of product-led growth (PLG).
- Proficient in English for professional work: B2 level or equivalent (e.g. IELTS 6.0+ / TOEIC 750+). A certificate is not required.
- Uses AI as a core daily work tool.
- Hands-on experience building automation workflows with n8n, Make, Zapier or Google Apps Script.
- Good sense for short-form and UGC content.
- Data-driven mindset: comfortable with conversion rates, forming hypotheses and reading test results.
- Fast, proactive and curious; enjoys learning and trying new things.
Nice-to-Have:
- Basic understanding of performance marketing and tracking (Meta Ads, Google Ads, pixels, GTM)
- Experience at a game, tech, edtech, mobile app or SaaS company
- Familiarity with product analytics tools (CleverTap, GA4)
- Has built working products (landing pages, tools, workflows...) with Claude Code, Cursor, Lovable or similar
- Has prepared for a language exam yourself and understands the learner's pain
Quyền lợi
- Salary: 15,000,000 - 18,000,000 VND gross/month, based on experience and qualifications
- Ownership & Growth: Work directly with the PLG BU Head
- Tools & Experimentation: Get the tools you need to do your work, unlimited room to experiment, and always the chance to try something new
- Insurance: Full participation in social, health, and unemployment insurance as regulated by Vietnamese law.
- Training & Development: Access to internal training programs and external expert-led workshops.
- Company Events: Year-End Party, annual summer trip, and internal team-building events (if any).
- Celebrations & Occasions: Birthday gifts, wedding/funeral support and more.
- Wellness: Participation in company sports clubs.
- Work Culture: Young, open-minded, and result-oriented team that values individual opinions.
- Working Hours: 40 hours/week, Monday to Friday (weekends off).
Work Location: Full-time at 39 Ng. 12 P. Trần Kim Xuyến, Yên Hòa, Hà Nội
Working Hours: Monday - Friday ([protected info]), off on weekends (Saturday & Sunday)
Please send your English CV to: [protected info]
Email subject: [Application for Growth Marketing Executive - PLG] - [Your Full Name]
Hiring process:
- CV screening
- 48-hour test task
- Interview with the PLG BU Head
- Offer
[Note]:
By submitting a CV/Resume, along with the information provided by the applicant, and any exchanges during the interview process with Prep (if applicable), the applicant AGREES to Prep's Privacy Policy and the handling of personal data, which is established and issued in accordance with the law, ensuring compliance with the Law on Personal Data Protection 2025 (effective January 1, 2026), Decree 356/2025/ND-CP. Additionally, the applicant agree to allow Prep to collect and store the information you provided for the following purposes:
- Collecting personal data and selecting candidates for interviews;
- Contacting and notifying the applicant;
- Assessing the applicant's suitability to select the appropriate candidate for the company's current position.
Thông tin chung
- Thu nhập: 15.000.000 - 18.000.000 VND
Nơi làm việc
- 39H1 ngõ 12 Trần Kim Xuyến, Yên Hòa, Hà Nội
CÔNG TY CỔ PHẦN CÔNG NGHỆ PREP
Xem trang công ty- Địa chỉ công ty: NO.21-C2 KĐT Nam Trung Yên, Phường Trung Hoà, Cầu Giấy Hà Nội
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