Growth Marketing Lead

ABOUT US
With -200 employees, OpenCommerce Group is a leading technology organization that offers e-commerce products with offices in China, and Hanoi. We are fortunate to have a team that can target vast and vibrant markets, with the benefit of ten years in the eCommerce industry and over one million online sales sector customers around the world. most nations in the world, such as the United States and China. The aim of the OpenCommerce Group is to create a product ecosystem to facilitate and improve e-commerce in general, as well as cross-border commerce in particular, and to serve as a launching pad for entrepreneurs.
Starts expands and performs in the online world. We're expanding rapidly, and we're searching for top talent to help us create a global Commerce Community. Join OpenCommerce Group to expand the scope of your work.
Sendbyte is an AI-powered email automation platform that helps businesses create, personalize, and optimize email marketing campaigns at scale. Our product is designed to help eCommerce brands and Shopify sellers improve conversion, retention, and customer engagement through AI-driven workflows.
We are looking for a highly driven Growth Lead to own and scale Sendbyte's growth across both local and global markets.
RESPONSIBILITIES
Growth Strategy & Execution
Build and execute the overall growth strategy for Sendbyte
Identify growth opportunities across acquisition, activation, retention, and monetization
Develop scalable growth experiments and optimize the customer funnel continuously
Shopify apps Growth
Drive growth for Shopify apps through:
Shopify App Store Optimization (ASO)
Review/ranking optimization
Conversion optimization
Merchant acquisition campaigns
Understand Shopify seller behaviors, ecosystem trends, and competitive landscape
Acquisition & Marketing Channels
Own and optimize growth channels including:
Paid Ads (Meta, Google, TikTok, etc.)
SEO & Content Marketing
Community-led growth
Email/Lifecycle marketing
Partnerships & affiliate programs
Explore and test new acquisition channels for both local and international markets
Product-led Growth
Work closely with Product & Engineering teams to improve onboarding and activation
Design and optimize user journeys, retention flows, and lifecycle campaigns
Conduct A/B testing for landing pages, messaging, pricing, and campaigns
Analytics & Performance Tracking
Track and analyze key metrics such as CAC, LTV, ROAS, retention, and conversion rates
Use data and user insights to drive decision-making and growth initiatives
Build reports and dashboards to monitor performance
Market Expansion
Develop strategies to expand Sendbyte into global markets (US, EU, SEA, etc.)
Adapt positioning and messaging for different customer segments and regions
REQUIREMENTS
3-4+ years of experience in Growth, Performance Marketing, Product Marketing, or related roles
Proven track record of growing SaaS/IT product is REQUIRED
Experience working on both local and global markets
Strong analytical and growth mindset
Hands-on experience with:
Paid acquisition
SEO/content
Growth experimentation
Product-led growth
Analytics tools (GA, Mixpanel, Amplitude, etc.)
Good English communication skills (written and verbal)
Nice to have
Experience in Shopify apps products
Experience scaling early-stage/startup products
Experience building communities or partnerships in the eCommerce space
BENEFITS
• Competitive monthly
NET salary,
transparent and fully take-home
2 remote working days per month, enabling a healthy work-life balance
One paid service-off day per month
Flexible working hours, Monday to Friday - weekends are fully yours
CONTACTS:
Ms. Trang: [protected info] (Phone/Imess/Zalo)
Mail: [protected info]
Website: [protected info]