Hanoi Regional Communication Leader

OBJECTIVE OF THE JOB:
In synergy with the national level and response to specific local challenges, implement the most efficient communication measures to ensure the three pillars of communication: raising awareness, attracting visitors, and building brand preference.
RESPONSIBILITIES:
RESPONSIBILITY 1: Co-construct Communication Strategy for Hanoi City
• Master the National Communication Ecosystem: understand the tools, resources, and guidelines provided at the national level to ensure consistency and alignment.
• Analyze my local market to identify specific needs, challenges, and opportunities for tailored communication efforts.
• Co-write the Communication Policy with the Hanoi Regional Leader.
• Build the annual communication budget for Hanoi City.
RESPONSIBILITY 2: Coordinate and Ensure Operational Implementation
• Promote and facilitate the application of national communication tools and frameworks, ensuring their effective integration and optimal utilization at the local level.
• Guarantee the successful execution of planned operations locally, ensuring they are carried out efficiently and in line with established objectives and standards.
• Guarantee the consistency of Decathlon's brand image locally by adhering to the brand charter, tone, and guidelines in all communications.
• Manage and synchronize internal and external communications, ensuring a unified voice and message across all platforms and audiences.
• Lead the creation and execution of local campaigns, ensuring they align with national strategies and local needs.
• Ensure clear and timely communication of all deployed initiatives and tools to store teams, ensuring they are well informed and prepared to execute.
RESPONSIBILITY 3: Manage Communication Activity and Measure Value Creation
• Manage the communication budget for Hanoi City.
• Debrief, analyze, and review the effectiveness of national communication tools and strategies within the local communication network, and implement improvements to enhance their impact and efficiency.
• Measure the performance of Hanoi's local campaigns and the resources generated.
• Measure the impact of events, measuring their influence on brand awareness, engagement, and business performance.
RESPONSIBILITY 4: Develop and Nurture My Network
• Engage actively in the project group dedicated to local communication, collaborating with team members to align strategies, share insights, and contribute to the overall success of communication initiatives.
• Engage both internal and external stakeholders within the local ecosystem, build and manage the relationship with potential business partners for Decathlon business growth.
YOUR KPI:
• Traffic growth %
• New members/ Active member
• Visit per year
• Brand awareness
YOUR BENEFITS:
• Monthly performance bonus and 13th salary.
• Annual Salary review in March.
• 18 annual leave days, plus 02 days off for Christmas and Vesak Day.
• Social Insurance according to Vietnamese Labor Law and Health Insurance for all family members.
• Annual health check.
• Phone and sports practice allowance.
• Several training courses to increase your competence with great opportunities for career development.
• Business trips are paid for by the Company.
• Attractive staff discount for all purchases in Decathlon stores.