[Hanoi] Senior Manager, Design Management

1. Role Overview
The Senior Manager, Design Management is responsible for leading the design management function across assigned residential and mixed-use developments while driving the overall design vision, team capability and departmental objectives.
Acting as the design custodian on behalf of the Developer, the role ensures that all design outcomes are aligned with: product positioning, market expectations, cost targets, regulatory compliance, construction feasibility, operational efficiency
2. Key Responsibilities
2.0 Team Leadership & People Development
• Lead, mentor and coach Design Managers and Assistant Design Managers to strengthen technical competency and decision-making capability.
• Drive consistency in design review methodology and quality across projects.
• Develop future design leaders through coaching and succession planning.
• Foster a collaborative and high-performance team culture.
• Lead and support departmental initiatives including: Design Guidelines, Design Standards, Lessons Learned, Innovation, Digital Transformation, Sustainability, Knowledge Sharing, Cross-country collaboration
2.1 Design Leadership & Governance
• Lead and define overall design strategy, shape design philosophy across assigned projects in alignment with development objectives and brand positioning.
• Lead multiple concurrent projects with varying complexity while maintaining consistent design quality and delivery standards.
• Critically review and challenge consultant proposals to drive optimal design solutions.
• Ensure continuity between concept intent, design development, and final built product.
• Drive customer-centric product innovation through market insights, user experience research and evolving residential lifestyle trends.
• Benchmark global best practices and emerging residential trends to drive continuous innovation and product differentiation.
2.2 End-to-End Design Management
• Manage full design process including: Feasibility & Test-fit, Concept Design, Schematic Design, Design Development, Construction Documentation, Construction & post-handover review.
• Ensure timely delivery of design milestones in line with project program.
• Drive coordination and integration across all disciplines: Architecture, Landscape, Interior Design, MEP & C&S
2.3 Product & Market Alignment
• Translate development brief into clear product definition (unit mix, layout efficiency, lifestyle positioning).
• Work closely with Sales & Marketing department to ensure: Show units reflect actual product intent & Design supports pricing strategy and absorption
• Benchmark against competitor projects and market trends to ensure product competitiveness.
2.4 Consultant & Stakeholder Management
• Represent the Design Department during discussions with CLD's Senior Leadership members, Asset Management, Overseas Design Team, External Authorities & Construction.
• Establish long-term consultant partnerships and recommend consultant appointment strategy.
• Drive consultant performance improvement, briefing, and management of design consultants.
• Define scope, deliverables, and performance expectations.
• Negotiate design priorities. Conduct structured design reviews and decision-making workshops.
• Evaluate consultant performance and provide feedback for continuous improvement.
2.5 Cost, Value Engineering & Commercial Control
• Monitor design development against project budget.
• Lead value engineering initiatives to optimize: CAPEX, Constructability, Lifecycle cost
• Ensure alignment between design ambition and financial viability.
2.6 Regulatory & Authority Strategy
• Establish submission strategy and ensure timely approvals.
• Ensure full compliance with: Vietnam regulations (QCVN), Fire safety requirements, Planning and authority conditions
• Anticipate regulatory risks and propose mitigation strategies early.
2.7 Construction & Site Implementation
• Spot check & review shop drawings, mock-ups, and material submissions.
• Conduct periodic site inspections to ensure design compliance.
• Resolve design-related issues proactively during construction.
• Ensure final product aligns with: approved design intent, contract drawings, sales commitments
2.8 Feasibility Study
• Support land acquisition and early-stage feasibility studies.
• Assess design potential, constraints, and development efficiency.
• Provide input test-fit to address: Master planning, Unit mix, Product positioning
2.9 Design Standards, Innovation & Sustainability
• Contribute to development and continuous improvement of internal design guidelines.
• Promote adoption of: Sustainable design strategies (EDGE, Green Mark, WELL), Smart home and digital infrastructure, Modular and efficient design solutions
• Drive innovation in residential product design and user experience.
BENEFITS:
• Competitive Salary and a guaranteed 13th-month salary.
• Annual variable bonus and performance-based salary reviews.
• Comprehensive Health & Wellness Scheme (14 million/year).
• Bao Viet Insurance for staff and dependents.
• 16 days of annual leave plus 5 days for family events and company holidays.
• Continuous learning and development through in-house and on-the-job training.