• Bachelor's degree in Marketing, Communications, Business,
Digital Marketing, Data Analytics or a related discipline.
• Preferably proficiency in digital marketing, AI marketing solutions and marketing technology/ automation tools and models.
• Minimum 3-5 years of experience in branding, marketing communications, digital marketing, market intelligence or related roles; real estate experience is preferred.
• Prior experience working in or with branding, creative or marketing agencies is preferred, with a good sense of design and visual communication.
• Proven ability to use AI marketing tools, social listening platforms, digital analytics and marketing technology solutions to monitor brand performance, analyse market sentiment, identify competitor movements and propose practical recommendations for brand optimisation.
• Ability to interpret data and turn insights into clear recommendations for management and internal teams.
• Strong writing, presentation, project management and stakeholder engagement skills.
• Independent, proactive and comfortable working across corporate and project-related branding topics.
• Fluent written and spoken English and Vietnamese.