[HCM] Assistant Manager, Corp Comm (Corporate Branding)

Role Overview:
We are looking for a branding professional to join Corporate Communications team of CapitaLand Development (CLD) Vietnam. The role will focus on strengthening CLD Vietnam's corporate brand, using AI and social listening tools to track brand performance, and providing branding support to project marketing teams where relevant.
Key Responsibilities:
• Corporate branding
- Use AI tools, social listening platforms and digital analytics to monitor brand health, public sentiment, competitor activities and market trends.
- Prepare regular AI-assisted brand intelligence reports with key findings, risks, opportunities and recommended actions.
- Translate insights into practical recommendations to improve brand messaging, content direction, audience engagement and online visibility.
• Project marketing branding support
- Share market, customer and competitor insights that may help optimise project branding and marketing communications.
- Provide branding input to Project Marketing teams where relevant, including project positioning, messaging, content angles and campaign consistency.
• Others
- Work with branding agencies, research vendors and technology partners when needed, while building stronger in-house capability and reducing reliance on agencies for strategic analysis.
- Coordinate with Customer Service Experience, Customer Relations, Customer Service Unit, Digital & Innovation, Sales, Strategic Development, and other relevant teams to ensure brand alignment across corporate and project-related activities.
- Stay updated on AI marketing tools, social listening solutions and real estate marketing trends, and recommend suitable applications for CLD Vietnam