Responsibilities
About Our Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
Our SMB New
Business Development Team is responsible for prospecting, qualifying, pitching and closing high potential advertisers and marketing agencies for the TikTok Ads Platform. You will consult with decision makers to help them incorporate TikTok Ads into their marketing strategies, collaborate closely with internal stakeholders to develop best practices for client acquisition and sales, while building and managing a pipeline of opportunities, establishing new client relationships, focusing on revenue and bottom line business impact. Success in this position requires a passion for sales, supporting businesses, generating new business, and the ability to thrive in a fast-paced, team-focused environment.
About The Role
You will be a crucial member of a growing team that will partner with SMB advertisers in a one-to-many structure with the goal of activating, nurturing and growing accounts. You will look to establish and strengthen your client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities:
- Partner with stakeholders to conduct thorough market research to identify new business opportunities and industry trends.
- Prospect, qualify, pitch and close new business opportunities for the TikTok Ads Platform
- Collaborate with cross functional teams on lead-generation initiatives
- Consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best-in-class experience to clients
- Build and manage a pipeline of business
- Consult with decision makers and align TikTok Ads strategies with identified marketing and business objectives
- Generate sales pipeline through outbound prospecting efforts via phone, email, and 3rd party tooling
- Onboard new clients onto the TikTok Ads Platform and set them up for long-term success
- Working with customers not yet on the TikTok platform with the aim of leading the full sales cycle; from prospecting to closing a deal, managing the customer in the first few months before fast-tracking to AM.
- Working cross-functionally with marketing teams and in-country teams to determine key growth industries, and execute this strategy.
Qualifications
Minimum Qualifications:
- High oral and written fluency in English and Vietnamese languages
- Passionate about TikTok marketing, and up for the challenge of building something from the bottom up
- Critical thinking and analytical skills with an entrepreneurial and proactive mindset
- Team working skills, ability to adapt to a fast-paced, international work environment with a passion for making an impact
- Strong attention to detail and a proven ability to balance priorities and meet deadlines
- Results-oriented with a strong drive for achieving goals
Preferred Qualifications:
- Experience working with revenue targets in a fast paced, client-facing environment
- Previous experience or knowledge of the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem, knowledge of the local market SMB landscape is a plus
- Familiarity with sales prospecting tactics and technologies
- Experience in pipeline building through prospecting and reaching out to new customers
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