[HCM] TRADE MARKETING SENIOR SPECIALIST (VISIBILITY CHANNEL)

Mô tả Công việc
* Main purpose: The objective of Senior Specialist, Visibility is to conduct the execution of visibility strategy to optimize amongst channels, ensuring cost efficiency, and building effective management processes from production to outlets.
* Accountabilities:
- Consolidate and align all necessary information and working materials (designs for brand concept verification, samples, signed color proofs, briefs, technical specifications, etc.) with the cross-functional team and visibility specialist for all categories;
- Collaborate with the cross-functional team and vendors to discuss the design, specifications, and construction of promotional materials during the development stage. Present information to the Line Manager for further action;
- Conduct the end-to-end process for POSM, Signage, including production, logistics, and storage, while continuously evaluating effectiveness;
- Create product catalogs and POSM materials for the sales team;
- Develop tools and metrics for quarterly evaluation of POSM, Signage effectiveness and productivity;
- Provide support to categories in the development, production, and logistics of customized, cross-category, and new product launch POSM materials.
- Monitor the implementation of the POSM, Signage visibility strategy by regularly assessing Carlsberg's presence in retail stores compared to key competitors. Propose plans to improve Carlsberg's position;
- Monitor POSM inventory levels according to deadlines and approved storage quotas;
- Ensure compliance with quality and cost standards in the local POSM category/channel development strategy;