[HCMC] E-Commerce Associate Manager (Victoria's Secret, Marks & Spencer)

JOB OVERVIEW To drive the growth and optimization of the Company's online retail operations, overseeing the strategic direction of e-commerce platforms and marketplace channels in Vietnam. This role ensures seamless customer experience and strong commercial performance across all digital channels, and plays a critical part in the Company's digital transformation strategy.
RESPONSIBILITIES
Own and deliver online sales, revenue, and profitability targets across all digital channels.
Drive growth through increased traffic, conversion, customer acquisition, and retention.
Develop and execute e-commerce strategies, business plans, and growth initiatives.
Manage and grow relationships with key marketplace partners and affiliate networks.
Secure participation in major campaigns, premium placements, and marketing support opportunities.
Oversee the performance and customer experience of flagship e-commerce websites.
Collaborate with CRM, Marketing, Merchandising, and UX teams to improve customer engagement, retention, and conversion.
Plan and execute promotional campaigns, seasonal events, and marketplace sales activities.
Manage pricing, promotions, vouchers, bundles, flash sales, and live commerce initiatives.
Partner with Merchandising and Planning teams to optimize product assortment, stock availability, and inventory performance.
Identify growth opportunities, top-performing products, and key categories.
Work closely with Digital Marketing teams to optimize paid media, CRM, affiliate marketing, and marketplace advertising.
Monitor business and marketing performance, providing data-driven insights and recommendations.
Prepare regular business reviews and performance reports for management and regional stakeholders.
Collaborate with cross-functional teams including Marketing, Merchandising, Supply Chain, Customer Service, Finance, and external partners to drive business results and operational excellence.
QUALIFICATION
Bachelor's Degree in Business, Marketing, Commerce, Digital Marketing, or related field.
3-5 years of e-commerce, marketplace, digital trading, or key account management experience.
Experience managing Shopee, Lazada, Zalora, TikTok Shop, or similar platforms.
Experience handling premium fashion, lifestyle, sportswear, or luxury brands preferred.
Experience managing end-to-end digital P&L.
Technical Skills
Advanced Excel
Power BI / Tableau
Google Analytics 4
Marketplace Seller Centers
Shopify / SFCC preferred
Digital Marketing Analytics
Competencies
Commercial Excellence - Strong business acumen, P&L management, negotiation skills.
Analytical Thinking - Data-driven decision making, financial analysis, forecasting.
Leadership & Influence - Stakeholder management, project leadership, cross-functional collaboration.
Execution Excellence - Strong planning capability, detail oriented, ability to perform under pressure during peak campaigns.