Head Of Digital Marketing

FINTECH DRACO CORPORATION

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 29/01/2022

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

Create and launch campaigns working closely with the Business Development team.
Plan and execute all digital marketing, including paid media, social media, email, and display advertising campaigns. designing and developing digital, social media posts, newsletter, blog posts website content, product pictures, image videos, and so on.
Develop and implement a content strategy to enhance our product exposure on social media.
Control marketing budget and define key KPI for campaigns (annually/quarterly).
Identify trends and insights and optimize campaign performance based on the insight.
Collaborate with the internal team to handle and bring the campaign to life.
Measure and supervise the performance of all digital marketing campaigns and assess against goals.
Analyze, review, and implement changes to websites so they are optimized for search engines.
Lead Marketing activities across Marketing channels such as Public Relations, Social Media Marketing, Digital Advertising, or SEO according to the applicant's background.
Responsible for ops reports and ad-hoc reports to check the MKT campaigns go under the timeline and on track.
Improve brand 'ranking' in major search engines.
Management people with content coordination across all channels.
Being responsive to ongoing channel and audience updates by using the data and insight within the business to ensure content plans are amended.
Building, maintaining, and communicating the Liquid social media plan.
Work with social analytics to provide context to reporting within reports including campaign moments and weekly/monthly channel reports.
building a following, community, and engaging in forums like Facebook, Linkedin, Twitter, Instagram, Tiktok, and Telegram groups.

KPI follow up on:

Ad performance.
Targeting and channel distribution.
Cost per action (CPA) and return on investment (ROI)

Yêu cầu

Minimum of 5 years of marketing planning and execution work experience, preferably in fintech and B2C and B2B facing.
Strong knowledge of SEO
Strong experience in growing and managing social media channels and communities.
Be able to communicate in English.
A team player who effectively builds relationships with cross-functional team members, sponsors, key stakeholders, and other individuals inside and outside of the business.
An expert in Adwords & Paid Social: Have hands-on execution experience in managing Adwords, Facebook analytics, paid social campaigns.
Ability to make decisions guided by policies and marketing strategy plans autonomously.
A results-oriented self-starter, prioritizes work activities, plans, and stays organized to meet commitments. Willingness to push themselves hard and learn as they go.
Ability to experiment with trial and error, eager to try new methods.
Excellent presentation, communication (oral & written), and relationship-building skills.
Good Graphic/Design and clip/video tool skills.