Head of Marketing

Mục đích/Purpose:

• We're looking for a Head of Marketing to take the reins for the overall strategy and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations; event management; and overall brand management.

• You'll work directly with our management team to establish our company as a leading market force and develop and maintain effective working relationships with all teams in the company, including Sales, Engineering, Business Development, and Product.

• This is an amazing opportunity for an experienced marketer who's looking to develop and deliver a fully integrated marketing strategy.

JD:

• Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with company management contacts on a regular basis.

• Ensure that all marketing material, and all initiatives, represent value to enterprise customers, including webinars, white papers, and case studies.

• Stay abreast of current market conditions and trends and incorporate new innovations into company marketing plans-this includes the production and distribution of marketing plans to channel partners and enterprise customers.

• Manage the company's website, blog, SEO/SEM programs, resource center, and other marketing initiatives.

• Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.

• Own and manage all trade show exhibits and events

• Own communication of marketing information throughout the company as requested and/or required.

• Own the cost-effective distribution of literature and technical information, as well as the maintenance of the library of all marketing material and projects.

Khác/Others

* Các công việc khác do Quản lý trực tiếp giao phó/Other assignments from the direct Manager