Mô tả công việc
Responsibilities:
• Lead overall marketing strategy and execution to drive platform growth and user engagement.
• Generate non-incentivized demand across paid, CRM, brand, and owned channels.
• Align marketing campaigns with business objectives, promotional calendars, and financial guardrails.
• Optimize key metrics: Buyer MTU, Completed Orders, CM1 after burning, LTV/CAC, and Payback.
• Design personalized customer journeys to improve activation, retention, and frequency.
• Oversee CRM operations: segmentation, deliverability, and governance on opt-outs and message frequency.
• Strengthen brand identity and reputation across PR, media, and social platforms.
• Manage public relations, crisis communication, and storytelling to build national brand trust.
• Drive organic growth via SEO/ASO excellence and high-performing landing pages and app store visibility.
• Govern data integrity, attribution, and dashboard standardization for marketing performance.
• Lead an internal creative studio for design systems, localized assets, and production efficiency.
• Collaborate cross-functional to ensure marketing operates as a unified system.
Yêu cầu
• 10+ years of experience in Marketing, Growth, or Brand leadership for large-scale consumer tech, e-commerce.
• Proven track record of managing full-funnel marketing (Performance, CRM, Brand, and Owned Media) at scale.
• Deep expertise in CAC, LTV/CAC, and payback management; strong command of MMP tools (AppsFlyer, Adjust), SKAN, and privacy frameworks.
• Data-literate leader able to design and interpret holdout tests, geo-lifts, and experiment frameworks.
• Strong storytelling and creative direction skills across multi-channel communication.
• Demonstrated ability to lead multi-disciplinary teams (Creative, CRM, Media, Analytics).
• Familiar with SEO/ASO programs and app/web conversion optimization.
• Strong cross-functional management-especially across Product, Finance, and BI teams.
• Bilingual proficiency (Vietnamese & English).
Quyền lợi
Thưởng
Lương tháng 13 + KPI Bonus
Chăm sóc sức khoẻ
Healthcare
Thông tin khác
NGÀY ĐĂNG
11/11/2025
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Data Analysis, Digital Storytelling, Marketing Strategy, Oracle CRM, Seo/Aso
LĨNH VỰC
Thương mại điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
10
QUỐC TỊCH
Không giới hạn
Xem thêm
Thông tin chung
Nơi làm việc
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 11/12/2025
