Head of Project Management (Retail & Non-Aeronautical Revenue Squad)

Role Purpose
Lead the Retail & Non-Aeronautical Revenue Squad, responsible for defining business strategy, developing commercial models, building strategic partnerships, and driving revenue growth across GBIA's passenger-facing commercial businesses.
The role acts as the business owner for retail and non-aeronautical revenue development, ensuring commercial opportunities are translated into scalable and sustainable business platforms that enhance both passenger experience and long-term airport value creation.
Key Responsibilities
1. Business Strategy & Portfolio Development
Define the long-term strategy for Retail & Non-Aeronautical Revenue businesses.
Identify and develop new revenue streams and business opportunities.
Establish business models, commercialization roadmaps, and growth plans.
Drive airport non-aeronautical revenue performance.
2. Commercial Development & Investment Planning
Lead market assessment, customer insight analysis, and international benchmarking.
Develop business cases, feasibility studies, and investment evaluations.
Structure concession, partnership, JV, and self-operated business models.
Recommend investment priorities and growth initiatives.
3. Partnership & Ecosystem Development
Build strategic partnerships with: Retail operators; Duty-free operators; F&B groups; Lounge operators; Advertising and media partners
Secure anchor brands and key commercial partners.
4. Passenger Experience & Commercial Innovation
Develop customer-centric commercial concepts and passenger journeys.
Drive innovation across retail, travel retail, lounges, and commercial services.
Enhance passenger spending, engagement, and overall airport experience.
5. Squad Leadership
Lead and manage the Retail & Non-Aeronautical Revenue Squad.
Drive alignment across commercial, planning, ORAT, operations, finance, and technology teams.
Establish KPIs, governance mechanisms, and performance management frameworks.
Qualifications & Experience
Bachelor's degree in business, Retail Management, Aviation, Hospitality, Marketing, Real Estate, Economics, or related disciplines.
MBA or equivalent postgraduate qualification preferred.
15-20+ years of experience in:
Airport Commercial
Travel Retail / Duty Free
Retail Development
Commercial Development
Mixed-use or Lifestyle Destination Development
Hospitality Commercial Operations
Mandatory Experience
Airport Commercial & Non-Aeronautical Revenue Development
Retail & Travel Retail Strategy
Duty Free Business
Lounges & Premium Passenger Services
Advertising, Media & Sponsorship
Business Model Development
Commercial Feasibility & Investment Evaluation
Strategic Partnership Development
P&L and Revenue Management
Leadership of cross-functional teams